Stop manually exporting user segments and guessing which behaviors matter for ad targeting. Redbird AI syncs FullStory session data and behavioral signals directly into Meta Ads, so you can build high-intent audiences, exclude poor-fit users, and optimize campaigns based on real product engagement.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users complete key engagement milestones in FullStory — like reaching checkout, using premium features, or hitting activation thresholds — Redbird automatically syncs those user lists to Meta as custom audiences. Your ad team targets qualified users without waiting for data exports or manual CSV uploads.
Identify users experiencing UX friction in FullStory — rage clicks, error messages, or incomplete flows — and automatically remove them from Meta retargeting audiences. Stop wasting ad spend on users blocked by bugs or poor experience until those issues are resolved.
Track which FullStory events correlate with conversions — tutorial completion, feature adoption, or content engagement — then sync those user cohorts to Meta for lookalike modeling. Scale campaigns to new prospects who match your best product behaviors, not just demographic guesses.
When Meta records conversions, purchases, or lead events, Redbird pushes that data into FullStory as custom events. Analyze session recordings and behavior paths for users who converted via specific campaigns, creatives, or audience segments to understand what messaging drives engagement.
Monitor FullStory session data for users acquired through Meta campaigns. When audiences from specific ad sets show above-average rage clicks, errors, or drop-off rates, Redbird sends alerts with session links and behavioral summaries so teams can pause spend or fix UX blockers immediately.
Join Meta campaign data — spend, impressions, clicks, conversions — with FullStory engagement metrics like scroll depth, feature usage, and session duration. Redbird generates unified cohort reports showing which campaigns drive not just clicks, but quality product engagement.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both FullStory's behavioral event schemas and Meta's audience management APIs, so you can automate complex workflows without writing custom scripts or managing ETL pipelines.
Redbird maps FullStory user properties, custom events, and segment definitions to Meta's custom audience formats, conversion events, and campaign parameters. The platform handles user ID matching, privacy hashing, and API rate limits automatically. When you ask Redbird to sync a FullStory cohort, it knows which fields to map, how to structure audience updates, and when to refresh data as behaviors change.
Faster audience creation than exporting CSVs and uploading to Meta manually
Redbird can pull from FullStory and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Meta Ads, or from Meta Ads back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any FullStory behavioral signal or Meta campaign event to keep your growth stack in sync.
Fires when a user qualifies for a saved segment based on behavioral criteria or session data.
Triggers when FullStory records a rage click event indicating user frustration.
Fires when a tracked conversion goal completes in a user session.
Send a custom behavioral event into FullStory for session tagging and analysis.
Append or update user-level properties in FullStory for segmentation and filtering.
Apply a label or tag to a session for team review or automated categorization.
Triggers when Meta records a conversion from the Pixel or Conversions API.
Fires when cumulative spend on a campaign or ad set crosses a defined limit.
Triggers when a custom audience size increases or decreases beyond set parameters.
Add user lists to Meta as custom audiences for targeting or exclusion in campaigns.
Push conversion data to Meta via Conversions API for attribution and optimization.
Automatically stop an ad set when performance or behavioral thresholds are met.
Stop running ads blind to user behavior. Sync FullStory session insights with Meta Ads to build smarter audiences, reduce wasted spend, and scale campaigns that drive real product engagement.