Automatically sync behavioral insights from FullStory into Marketo lead records and campaigns. Stop manually exporting session data, tagging users in spreadsheets, or guessing which UX friction impacts conversion. Let Redbird route behavioral signals directly into your marketing automation workflows.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a lead hits a scoring threshold or enters a buying stage, automatically append their latest FullStory session URLs and UX friction metrics to their Marketo record. Sales and marketing can review actual product interactions during outreach. No more blind follow-ups on demo requests or trial signups.
When FullStory detects rage clicks, dead clicks, or JavaScript errors during key flows like pricing pages or form submissions, automatically add those users to targeted Marketo nurture streams. Send educational content or offer white-glove support to users experiencing friction before they churn.
Build dynamic Marketo segments based on FullStory behavioral data—users who scrolled past 75% of product pages, clicked specific feature demos, or spent time on pricing calculators. Target high-intent prospects with account-based campaigns based on actual engagement, not just form fills.
When leads click emails, register for webinars, or progress through Marketo programs, push those events into FullStory as custom properties. Correlate marketing touches with in-app behavior to understand which campaigns drive product engagement vs. which drive vanity metrics.
When accounts in your Marketo ABM programs encounter checkout errors, failed logins, or drop off at critical conversion points in FullStory, instantly notify the campaign owner via Slack or email. Rescue deals in real-time instead of discovering friction post-mortem.
Automatically generate reports showing which Marketo campaigns and email touches precede high-quality FullStory sessions that convert. Surface the behavioral journey from first touch to product activation, proving which content actually influences pipeline beyond last-click attribution.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize FullStory and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands FullStory's event schemas, segment definitions, and custom properties alongside Marketo's lead fields, program statuses, and activity logs—so you can connect behavioral intelligence to marketing automation without middleware or manual mapping.
Redbird's AI parses FullStory event payloads—session metadata, frustration signals, custom events, user properties—and maps them intelligently to Marketo lead fields, custom objects, and program member data. It understands how to translate rage click counts into lead scores, session URLs into custom fields, and segment membership into smart list criteria. No need to normalize event names, write field mapping rules, or maintain brittle API scripts.
faster than building custom Marketo API scripts to pull FullStory data
Redbird can pull from FullStory and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from FullStory into Marketo, or from Marketo back into FullStory. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any behavioral event in FullStory or any marketing activity in Marketo—Redbird routes data wherever your workflows need it.
Fires when FullStory detects frustration signals like rage clicks, dead clicks, or JavaScript errors during a session.
Triggers when a user scrolls past a defined percentage on key pages like product tours or pricing.
Fires when FullStory adds a user to a segment based on behavioral criteria like feature engagement or conversion flow completion.
Push marketing campaign data or Marketo program responses into FullStory as custom events for session-level analysis.
Add Marketo lead scores, campaign membership, or lifecycle stage directly to FullStory user profiles.
Dynamically segment FullStory users based on Marketo engagement data like email opens or webinar attendance.
Fires when a Marketo lead's score increases, decreases, or crosses a defined threshold indicating buying intent.
Triggers when a lead progresses through Marketo programs—registered, attended, converted, or churned from nurture streams.
Fires when a lead clicks specific links in Marketo emails, indicating interest in product features or content topics.
Write FullStory session URLs, friction scores, or engagement metrics directly into custom Marketo lead fields.
Enroll leads into targeted Marketo campaigns based on FullStory behavioral signals like feature usage or UX friction.
Log FullStory events—session recordings viewed, errors encountered, conversion milestones—as Marketo activity records for full lead history.
Sync FullStory behavioral insights with Marketo campaigns in minutes. Stop losing conversion intelligence in the gap between UX analytics and marketing automation.