Connect FullStory and
Mailchimp with AI

Redbird AI syncs session behavior and email engagement data between FullStory and Mailchimp automatically. Stop manually exporting user segments, copying event data into spreadsheets, or guessing which in-app behaviors should trigger email campaigns.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Create Mailchimp segments from FullStory rage click and friction events

Automatically identify users who experienced rage clicks, dead clicks, or error messages in FullStory and add them to targeted Mailchimp segments. Send personalized apology emails, feature update announcements, or support outreach based on actual frustration signals.

Tag Mailchimp subscribers with FullStory checkout funnel completion status

Track which email subscribers successfully completed checkout flows versus those who abandoned at specific steps. Sync funnel stage data from FullStory to Mailchimp custom fields, enabling cart abandonment sequences tailored to exactly where users dropped off.

Trigger re-engagement campaigns when users show declining session activity

Monitor session frequency and engagement depth in FullStory, then automatically trigger Mailchimp drip sequences when user activity drops below thresholds. Reach dormant users with win-back campaigns before they fully churn.

Send FullStory session replay links when Mailchimp campaign clicks don't convert

When users click through from Mailchimp campaigns but don't complete desired actions, automatically pull their FullStory session replays and send alerts to product and marketing teams. Diagnose exactly why email traffic isn't converting.

Enrich FullStory user profiles with Mailchimp engagement and campaign history

Sync email open rates, click patterns, and campaign response data from Mailchimp into FullStory custom user properties. Segment session analysis by email engagement level to understand how email subscribers behave differently on-site.

Build weekly reports combining email performance with post-click session behavior

Automatically generate reports that connect Mailchimp campaign metrics with FullStory behavioral data for users who clicked through. See scroll depth, time on page, and conversion events alongside open and click rates for complete campaign attribution.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event schema and behavioral signals alongside Mailchimp's audience structure, so you can build automations around both session behavior and email engagement without custom code.

AI that understands session events and subscriber data models

Redbird maps FullStory's event stream—including custom events, user properties, rage clicks, and session segments—to Mailchimp's audience fields, tags, and automation triggers. The platform recognizes behavioral signals like scroll depth thresholds and error events, then translates them into Mailchimp segmentation logic. When schema changes happen in either system, Redbird adapts automatically without breaking your workflows.

FullStory custom events & properties
Session replay metadata
Mailchimp merge fields & tags
Audience segment conditions
10×

faster than exporting FullStory segments to CSV and manually uploading to Mailchimp

No CSV exports, manual tag assignments, or scheduled jobs to maintain

Auto-generated reports

Redbird can pull from FullStory and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Mailchimp.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Mailchimp, or from Mailchimp back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory behavioral event or Mailchimp campaign activity, then take action in either system.

FullStory
Triggers & Actions
Trigger

User experiences rage clicks or error messages

Fires when FullStory detects frustration signals like repeated clicks, thrashing, or JavaScript errors during a session.

Trigger

User enters or exits a funnel segment

Triggers when users move into or out of defined conversion funnels or behavioral segments in FullStory.

Trigger

Session includes specific custom events

Activates when FullStory captures designated custom events like feature usage, form interactions, or product milestones.

Action

Query session replays matching behavior criteria

Retrieve FullStory session replay URLs for users meeting specific behavioral conditions or event combinations.

Action

Update user custom properties in FullStory

Add or modify custom user attributes in FullStory based on data from Mailchimp or other systems.

Action

Create or update behavioral segments

Build or modify FullStory segments programmatically based on external triggers or combined data conditions.

Mailchimp
Triggers & Actions
Trigger

Subscriber added to specific audience or segment

Fires when a contact is added to designated Mailchimp audiences or meets segment criteria through behavior or tags.

Trigger

Campaign email opened or link clicked

Triggers when subscribers engage with specific campaigns, including tracking which links were clicked.

Trigger

Subscriber updates profile or preferences

Activates when contacts modify their email preferences, update merge fields, or change subscription status.

Action

Add or update subscriber with custom merge fields

Create new Mailchimp contacts or update existing subscribers with behavioral data, session metrics, or custom attributes.

Action

Apply tags based on behavioral conditions

Automatically tag Mailchimp subscribers based on FullStory events, session patterns, or combined data signals.

Action

Add subscriber to automation workflow

Enroll contacts into specific Mailchimp drip sequences or automations triggered by behavioral data or session events.

FullStory
+
Mailchimp

Ready to connect your stack?

Sync FullStory session behavior with Mailchimp campaigns automatically. Build workflows that connect what users do on-site with how you communicate via email—no manual exports or engineering time required.

Get started → Book a demo