Connect FullStory and
Looker with AI

Redbird AI syncs FullStory session data and behavioral events directly into Looker's semantic layer. Stop exporting CSVs, writing one-off extraction scripts, or waiting on engineering to pipe user experience metrics into your data warehouse.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync FullStory session replay events to Looker dashboards automatically

Stream rage clicks, error events, and conversion funnel data from FullStory into your Looker explores as they happen. Build executive UX health dashboards that refresh with live behavioral signals without manual exports or ETL pipelines.

Enrich Looker user cohorts with FullStory session replay URLs

When a Looker query identifies high-value users who churned or dropped off in checkout, automatically append their FullStory session replay links. Product and analytics teams can watch actual user behavior for any segment without switching tools or searching session IDs.

Alert product teams when FullStory friction metrics spike in Looker

Set thresholds in Looker for rage click rates, error frequency, or dead click counts. When FullStory data crosses those thresholds, trigger notifications to Slack or issue trackers with session examples and impacted user counts.

Archive FullStory behavioral event data into warehouse for LookML modeling

Automatically export FullStory's event stream—clicks, page views, custom events—into your cloud data warehouse tables. Define FullStory metrics once in LookML and ensure product, marketing, and support teams all report on UX data with consistent definitions.

Create FullStory segments from Looker query results for targeted analysis

When a Looker analysis identifies problematic user cohorts—users who saw errors, users with low engagement, high-value prospects—push those user lists into FullStory as saved segments. UX researchers can instantly watch sessions for data-warehouse-defined audiences.

Report on UX impact by combining FullStory heatmaps with Looker business metrics

Join FullStory scroll depth, attention maps, and navigation patterns with revenue, retention, and conversion data from your warehouse. Build unified reports that quantify exactly how UX friction affects business outcomes, all in Looker's governed semantic layer.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands FullStory's event schemas and session metadata structures, plus Looker's LookML semantic layer and data warehouse connection patterns.

AI that maps FullStory events to Looker's semantic model

Redbird automatically recognizes FullStory's session replay metadata, custom event properties, user attributes, and behavioral signals like rage clicks and error events. It maps these to your Looker dimensions and measures, handles nested event properties, and structures data for LookML exploration. No custom API code to parse FullStory's event payloads or manual schema translation between systems.

Session event parsing
LookML dimension mapping
Nested property flattening
Warehouse table routing
10×

faster than building custom FullStory-to-warehouse pipelines

No Python scripts to parse session data, no dbt models for event flattening, no manual LookML updates when FullStory schemas change

Auto-generated reports

Redbird can pull from FullStory and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Looker.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Looker, or from Looker back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory session event or Looker query result—Redbird handles the rest.

FullStory
Triggers & Actions
Trigger

Rage click detected

Fires when FullStory captures repeated frustrated clicks on the same element within a session.

Trigger

Error event recorded

Triggers when a JavaScript error, network failure, or custom error event appears in a user session.

Trigger

Conversion funnel abandoned

Activates when a user enters but doesn't complete a defined funnel like checkout or signup.

Action

Create user segment

Add users matching specific criteria to a saved FullStory segment for targeted session review.

Action

Export event data

Extract FullStory session events, custom properties, and metadata to external systems or warehouses.

Action

Tag session with metadata

Apply custom tags or attributes to FullStory sessions based on external data or workflow triggers.

Looker
Triggers & Actions
Trigger

Scheduled Look runs

Fires when a Looker scheduled report or dashboard completes its refresh cycle.

Trigger

Query result threshold crossed

Triggers when a Looker query returns values exceeding or falling below defined alert thresholds.

Trigger

New Explore saved

Activates when a user saves a new Explore query or modifies an existing saved Look.

Action

Run query and return results

Execute a Looker query programmatically and retrieve formatted results for downstream workflows.

Action

Update LookML project

Commit changes to dimensions, measures, or models in a Looker LookML Git repository.

Action

Create dashboard tile

Programmatically add new visualizations or query tiles to existing Looker dashboards.

FullStory
+
Looker

Ready to connect your stack?

Sync FullStory behavioral data with Looker's semantic layer in minutes. Stop building custom pipelines and start analyzing user experience alongside your business metrics.

Get started → Book a demo