Connect FullStory and
Klaviyo with AI

Sync behavioral insights from FullStory directly into Klaviyo segments and campaigns. Stop manually exporting session data, tagging users based on friction signals, or copying UX insights into spreadsheets to inform email targeting.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Create Klaviyo segments from rage click and error events in FullStory

Automatically identify users who encountered friction—rage clicks, JavaScript errors, or dead clicks—and add them to targeted Klaviyo segments. Send personalized apology emails or SMS with discount codes to recover at-risk customers without manual tagging.

Trigger win-back campaigns when users abandon checkout after session friction

Detect when users experience form errors, slow page loads, or payment failures during checkout in FullStory. Automatically trigger Klaviyo abandon cart flows with context-aware messaging that addresses the specific friction point they encountered.

Enrich Klaviyo profiles with scroll depth and engagement scores from FullStory

Push session-level engagement metrics—scroll depth on product pages, video plays, feature interactions—into Klaviyo custom properties. Segment high-intent browsers from casual visitors and tailor email content based on actual product interest signals.

Tag FullStory sessions with campaign and flow attribution from Klaviyo

Write Klaviyo campaign IDs, flow names, and email click data back into FullStory as session properties. Replay sessions from specific email campaigns to see exactly how users behave after clicking through and diagnose post-click conversion issues.

Alert product teams when high-value segments hit UX blockers

Monitor FullStory for error events or friction signals from VIP segments or high-LTV cohorts defined in Klaviyo. Send instant alerts to Slack or create tickets when your best customers encounter problems, enabling rapid response before churn occurs.

Build suppression lists in Klaviyo from users experiencing site errors

Automatically suppress promotional emails to users who recently encountered broken pages, payment errors, or critical bugs in FullStory. Prevent sending tone-deaf campaigns to frustrated users while your team fixes the underlying issue.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FullStory and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FullStory's event schemas and user properties alongside Klaviyo's profile structure, segments, and flow triggers—mapping behavioral signals to marketing actions without custom code.

AI that speaks session replay and customer lifecycle

Redbird's AI natively understands FullStory's event taxonomy—rage clicks, error clicks, thrashed cursor, page load times—and how these map to Klaviyo's profile properties and list membership. It automatically translates friction signals into actionable segments, handles nested user properties from session data, and ensures behavioral events trigger the right flows at the right time. No need to write custom event mappings or maintain brittle API scripts.

FullStory event schema parsing
Klaviyo profile property enrichment
Session friction signal mapping
Flow trigger logic automation
10×

faster than building custom FullStory to Klaviyo pipelines with webhooks and middleware

No custom event parsers, API polling scripts, or manual CSV exports to keep segments current

Auto-generated reports

Redbird can pull from FullStory and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FullStory or Klaviyo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FullStory into Klaviyo, or from Klaviyo back into FullStory. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any FullStory session event or Klaviyo campaign action—no webhooks or middleware required.

FullStory
Triggers & Actions
Trigger

User experiences rage clicks on checkout page

Fires when a user rapidly clicks an element that isn't responding during checkout or conversion flows.

Trigger

JavaScript error occurs during session

Triggers when console errors, network failures, or unhandled exceptions are captured in a user session.

Trigger

User drops off after specific friction threshold

Detects when a session ends after accumulating multiple friction signals like dead clicks, form abandonment, or slow load times.

Action

Tag session with custom property

Write campaign source, email ID, or custom identifiers into FullStory sessions for cross-platform attribution.

Action

Add user to FullStory segment

Assign users to FullStory segments based on Klaviyo campaign engagement or lifecycle stage.

Action

Create annotation on session timeline

Mark specific sessions with notes when campaign clicks or flow triggers occur for easier session review.

Klaviyo
Triggers & Actions
Trigger

Profile enters abandoned cart flow

Fires when a customer is added to an abandon cart sequence after leaving items in their cart.

Trigger

Email campaign is opened or clicked

Triggers when a recipient opens an email or clicks a tracked link in any Klaviyo campaign.

Trigger

Customer reaches high-value segment threshold

Detects when a profile's purchase behavior or engagement score moves them into a VIP or high-LTV segment.

Action

Add profile to segment or list

Assign customers to specific Klaviyo segments based on FullStory friction signals or engagement patterns.

Action

Update custom profile property

Write session engagement scores, scroll depth, or feature interaction data into Klaviyo profile fields.

Action

Trigger or suppress flow for profile

Start targeted flows for engaged users or suppress campaigns for those experiencing site issues.

FullStory
+
Klaviyo

Ready to connect your stack?

Sync FullStory behavioral data with Klaviyo campaigns in minutes. Turn session insights into targeted email and SMS without engineering effort.

Get started → Book a demo