Sync survey responses, customer insights, and research data directly into Marketing Cloud to personalize campaigns and build audiences. Stop exporting CSVs, manually updating contact attributes, and waiting for research data to reach your marketing team.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a customer completes a survey in Forsta, automatically update their Marketing Cloud contact record with response data, preference attributes, and segment qualifications. Enable marketing teams to act on fresh insights without waiting for research team exports or IT ticket queues.
Transform Forsta panel segments and research cohorts into Marketing Cloud data extensions with proper field mappings and sendable relationships. Marketing teams get research-qualified audiences ready for targeting without manual CSV imports or data cleanup.
Monitor Marketing Cloud journey engagement metrics and automatically send targeted Forsta surveys to low-engagement contacts to understand why they're disengaging. Research and marketing teams close the feedback loop on campaign performance without separate panel recruitment.
Pull NPS scores, satisfaction ratings, and sentiment analysis from Forsta studies directly into Marketing Cloud contact attributes. Marketers can segment and personalize based on customer experience data without waiting for quarterly research readouts or manual contact uploads.
When customers complete purchase confirmation or onboarding journeys in Marketing Cloud, automatically trigger targeted Forsta surveys to capture product feedback, satisfaction scores, and usage intent. Research teams get contextual responses tied to specific customer moments without separate panel management.
Combine Marketing Cloud campaign engagement data with Forsta brand tracking study results to show how marketing activities correlate with brand health metrics. Marketing leaders see research-validated performance stories without manually cross-referencing spreadsheets from different teams.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Forsta and Salesforce Marketing Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Forsta's research data structures and Marketing Cloud's contact model, data extensions, and journey builder architecture to automate the insights-to-activation workflow.
Redbird maps Forsta survey question IDs, response codes, panel attributes, and calculated metrics to Marketing Cloud contact attributes, data extension fields, and sendable data relationships automatically. The platform recognizes survey completion events, response quality flags, quota fills, and panel demographic data, then translates them into Marketing Cloud-ready contact updates, audience segments, and journey entry criteria. No need to manually specify field mappings, build custom ETL scripts, or maintain brittle API integrations between research and marketing systems.
faster than exporting survey data and manually importing to Marketing Cloud
Redbird can pull from Forsta and Salesforce Marketing Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Forsta or Salesforce Marketing Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Forsta into Salesforce Marketing Cloud, or from Salesforce Marketing Cloud back into Forsta. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from survey completions in Forsta or campaign events in Marketing Cloud, then take action across both platforms.
When a respondent completes a survey or specific survey section in Forsta.
When a panel respondent meets criteria to join a research segment or cohort.
When a customer experience metric like NPS, CSAT, or CES is calculated from responses.
Distribute a Forsta survey to specific respondents or panel segments with personalized invitation parameters.
Modify demographic, behavioral, or preference attributes for panel members in Forsta.
Assign a respondent to a specific research segment, study group, or ongoing panel cohort.
When a contact begins a journey, reaches a specific journey activity, or exits a campaign flow.
When a contact's email open rate, click rate, or engagement score crosses a defined threshold.
When a contact record or data extension field is modified with new customer data.
Modify contact fields, preferences, or profile attributes in Marketing Cloud contact records.
Insert or upsert contact records into specific data extensions with mapped field values.
Add a contact to a Journey Builder automation at a specific entry source or decision path.
Stop manually bridging the gap between research insights and marketing activation. Connect Forsta and Salesforce Marketing Cloud with Redbird AI and let survey data flow directly into personalized campaigns.