Redbird AI automatically syncs behavioral data from Adobe Analytics into Forsta research projects and enriches survey responses with digital engagement metrics. Stop exporting CSVs, manually matching user IDs, and building spreadsheets to combine behavioral and attitudinal data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append website engagement metrics, visit history, and conversion data to Forsta survey respondents. Redbird matches user identifiers across systems and attaches relevant Adobe Analytics segments and behavioral scores to each response record.
When specific survey responses are collected in Forsta, automatically build corresponding audience segments in Adobe Analytics. Redbird translates research criteria into Analytics segment rules and activates them for targeting and analysis.
Launch targeted Forsta surveys when users complete specific actions tracked in Adobe Analytics—cart abandonment, feature adoption, or campaign engagement. Redbird monitors behavioral events and initiates contextual research outreach automatically.
Automatically merge Adobe Analytics metrics with Forsta research findings into consolidated reports. Redbird maps satisfaction scores to journey stages, correlates NPS with digital engagement, and generates combined visualizations without manual data prep.
Store complete Forsta research records alongside corresponding Adobe Analytics behavioral profiles for longitudinal analysis. Redbird captures user journeys, survey responses, and analytics data in unified archives for compliance and historical research.
Monitor for discrepancies between stated preferences in Forsta and actual behavior in Adobe Analytics. Redbird flags when survey respondents report high satisfaction but show declining engagement, or when behavioral cohorts diverge from research predictions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Forsta with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Adobe Analytics event taxonomies and Forsta research data structures, so you can connect behavioral and attitudinal data without custom development.
Redbird automatically maps Adobe Analytics custom variables, props, eVars, and calculated metrics to Forsta respondent fields and survey questions. The platform understands Analytics segment definitions, conversion events, and pathing data, then intelligently matches them to Forsta panel attributes, response codes, and metadata. When data structures change, Redbird adapts field mappings and maintains sync integrity without manual intervention.
faster behavioral data enrichment than exporting Analytics reports and manual VLOOKUP
Redbird can pull from Adobe Analytics and Forsta simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Forsta.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Forsta, or from Forsta back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any behavioral event in Adobe Analytics or research milestone in Forsta, then automate what happens next across your entire stack.
Trigger when users enter or exit specific Adobe Analytics segments based on behavioral criteria.
Trigger when custom conversion events fire for tracked users or sessions.
Trigger when new campaign touchpoints are attributed to user journeys or conversions.
Build new calculated metrics in Adobe Analytics based on external data or research findings.
Modify existing Analytics segment rules with new criteria from research or external systems.
Extract complete user behavioral history, metrics, and segment memberships for specific identifiers.
Trigger when individual respondents complete surveys or specific question sets in Forsta.
Trigger when new studies, waves, or survey instruments are activated and ready for data collection.
Trigger when studies hit target sample sizes or specific demographic quotas are filled.
Build new respondent segments in Forsta based on behavioral data or external attributes.
Append behavioral scores, engagement metrics, or external data to existing panel member records.
Launch targeted survey invitations to specific panel segments based on behavioral triggers or conditions.
Stop manually bridging behavioral analytics and market research. Redbird AI connects Adobe Analytics and Forsta so insights teams can work with unified customer data in real time.