Connect Azure Synapse and
Forsta with AI

Automate the flow of research data between your survey platform and enterprise warehouse. Stop exporting CSV files, manually loading survey responses, or building custom ETL scripts to move insights data into your analytical environment.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync completed survey responses from Forsta into Azure Synapse tables automatically

Stream survey completions directly to your data warehouse as they happen. Redbird maps Forsta response schemas to Synapse tables, handling nested question structures and multi-response formats. Your research data becomes instantly queryable alongside customer and operational datasets.

Enrich Forsta panel data with customer attributes from Synapse warehouse tables

Match survey respondents to customer records in your warehouse and push enrichment data back to Forsta. Append purchase history, lifetime value, product usage, or segment membership to respondent profiles. Enable more targeted survey distribution and richer analysis within your research platform.

Load consolidated research datasets from Synapse into Forsta for cross-study analysis

Push pre-processed research data from your warehouse into Forsta projects. Combine multiple survey waves, join with behavioral data, or load historical research for trend analysis. Create unified datasets that span sources while maintaining Forsta's analysis capabilities.

Archive raw survey data and metadata from Forsta to Synapse data lake

Automatically backup complete survey instruments, response data, and project metadata to your Azure storage layer. Preserve full research history with timestamps, versions, and participant details. Maintain long-term archives that comply with data retention policies and support longitudinal studies.

Generate Power BI reports combining Forsta survey data with Synapse business metrics

Join fresh survey responses with sales, product, and operational data in your warehouse. Redbird ensures Forsta data lands in Synapse with proper schemas for direct Power BI consumption. Build dashboards that connect customer sentiment to business outcomes without manual data prep.

Trigger Forsta survey invitations when Synapse pipelines identify target customer segments

Launch targeted research campaigns based on warehouse query results. When your Synapse models identify high-value detractors, churned segments, or product adoption cohorts, automatically create and distribute surveys to those groups in Forsta. Close the loop between analytics and insights collection.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Azure Synapse and Forsta with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Azure Synapse's SQL pool schemas and dedicated databases alongside Forsta's survey structures, question types, and response formats.

AI that reads warehouse tables and survey instruments

Redbird maps Forsta's nested question hierarchies, matrix responses, and custom variables to normalized Synapse tables without schema definitions. It recognizes survey metadata, quota tracking, and panel attributes, then structures them for analytical queries. When data flows back, Redbird translates warehouse records into Forsta's expected formats—matching respondent IDs, preserving survey logic, and handling multi-language responses. No custom parsers or transformation scripts required.

Survey response denormalization
Question metadata preservation
Panel attribute mapping
Warehouse schema inference
10×

faster than building Spark jobs to parse and load survey exports

No ETL pipeline development, response schema mapping, or incremental load logic

Auto-generated reports

Redbird can pull from Azure Synapse and Forsta simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Azure Synapse or Forsta.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Azure Synapse into Forsta, or from Forsta back into Azure Synapse. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in your warehouse or research platform—Redbird connects the full stack.

Azure Synapse
Triggers & Actions
Trigger

SQL pool query completes

Fire workflows when scheduled or on-demand queries finish execution in dedicated or serverless pools.

Trigger

Pipeline run succeeds

Trigger actions when Synapse integration pipelines complete data ingestion or transformation workflows.

Trigger

Table receives new rows

Detect when specific warehouse tables are updated with fresh data from upstream sources.

Action

Insert records into SQL pool

Write structured data directly to dedicated SQL pool tables with proper type handling and batching.

Action

Execute stored procedure

Call existing warehouse procedures with parameters to trigger transformations or analytical processes.

Action

Write to data lake storage

Save files to Azure Data Lake Gen2 locations connected to your Synapse workspace.

Forsta
Triggers & Actions
Trigger

Survey closes

Start workflows when a Forsta survey reaches its end date or completion quota.

Trigger

Response submitted

Trigger in real-time as individual survey responses are completed and recorded.

Trigger

Panel updated

Detect when respondent panel data, attributes, or contact information changes in Forsta.

Action

Create survey project

Programmatically generate new Forsta survey projects with metadata and initial configuration.

Action

Update respondent attributes

Push enrichment data to panel member profiles based on warehouse insights or customer records.

Action

Send survey invitation

Distribute survey links to specific respondent segments identified through warehouse analysis.

Azure Synapse
+
Forsta

Ready to connect your stack?

Stop bridging your warehouse and research platform with manual exports. Connect Azure Synapse and Forsta in minutes, then automate the data flows your insights teams actually need.

Get started → Book a demo