Turn sales call insights into programmatic ad targeting automatically. Stop manually extracting customer pain points from transcripts and re-entering them as audience signals. Redbird AI syncs conversation intelligence from Fireflies directly into The Trade Desk campaigns, and routes performance data back to your sales team.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Fireflies detects mentions of specific products, use cases, or competitor names in sales calls, automatically create or update custom audience segments in The Trade Desk. Routes conversation themes directly into targeting strategies without manual keyword extraction or CSV uploads.
Pull The Trade Desk campaign spend, impressions, and conversion data into Fireflies meeting summaries for accounts running ads. Gives sales reps full visibility into ad performance before prospect calls without toggling between platforms.
Analyze Fireflies transcripts for objections or confusion about product positioning. When patterns emerge across multiple calls, trigger alerts in The Trade Desk to review creative or pause underperforming ad groups targeting similar audiences.
Extract company names, industries, and firmographic signals from Fireflies transcripts tagged as closed deals. Automatically push these attributes to The Trade Desk to build and activate lookalike targeting models based on actual buyer conversations.
Merge Fireflies conversation analytics with The Trade Desk campaign metrics to show which accounts are engaging with ads and how their sales call sentiment is trending. Surfaces accounts with high ad engagement but low meeting conversion rates for strategic follow-up.
When prospects or customers reference specific ads during Fireflies-recorded calls, automatically pull the corresponding creative assets from The Trade Desk and attach them to the meeting transcript. Creates a searchable record linking ad creative to customer reactions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Fireflies and The Trade Desk with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands the conversational data structures in Fireflies transcripts and the programmatic campaign architecture in The Trade Desk, so you can activate sales intelligence across your ad stack.
Redbird AI parses Fireflies transcript metadata, speaker labels, keyword trackers, and custom topic tags — then translates them into The Trade Desk audience segments, contextual signals, and campaign notes. Handles speaker attribution to match sales rep territories with geo-targeting rules, and normalizes Fireflies action items into structured campaign optimization tasks. Works with both Fireflies native integrations and custom vocabulary models alongside The Trade Desk's taxonomy for advertiser IDs, ad groups, and data provider mappings.
faster than exporting Fireflies CSVs and manually mapping insights to The Trade Desk audience builders
Redbird can pull from Fireflies and The Trade Desk simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Fireflies or The Trade Desk.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Fireflies into The Trade Desk, or from The Trade Desk back into Fireflies. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales call event in Fireflies or campaign change in The Trade Desk — Redbird handles the rest.
Fires when Fireflies completes transcription of a sales call, customer interview, or internal meeting.
Triggers when specific tracked keywords, competitor mentions, or custom topics appear in a transcript.
Activates when Fireflies AI extracts an action item or follow-up task from a conversation.
Append structured notes or external data to a Fireflies meeting transcript.
Apply custom tags or categories to Fireflies recordings based on external system events.
Programmatically mark specific transcript sections as key moments or clips for review.
Fires when a campaign in The Trade Desk is activated, paused, or completed.
Triggers when a campaign or ad group hits a defined spend limit or pacing milestone.
Activates when CTR, conversion rate, or other KPIs deviate significantly from expected ranges.
Build new first-party audience segments or append data to existing targeting lists in The Trade Desk.
Programmatically modify spend allocation or bidding strategies based on external signals.
Attach metadata, context, or structured annotations to campaigns for team collaboration and reporting.
See how Redbird AI syncs Fireflies conversation intelligence with The Trade Desk campaign data — no engineering required. Connect your tools and start automating in minutes.