Redbird AI syncs behavioral data from Adobe Analytics with sales conversations in Fireflies automatically. Stop manually exporting web analytics to correlate with call insights, or copying conversation context into reporting dashboards.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When a sales call is recorded in Fireflies, automatically pull the prospect's Adobe Analytics session data—pages viewed, events triggered, time on site. Append behavioral context directly to call transcripts so reps see what prospects did before and after the conversation.
When Fireflies detects keywords like 'pricing concerns' or 'feature requests' in call transcripts, automatically update corresponding visitor segments in Adobe Analytics. Build audiences based on voiced objections or interests captured in conversations, not just digital behavior.
When Adobe Analytics registers high-value conversion events (pricing page visits, demo video completions, product configurator usage), cross-reference with upcoming Fireflies meetings. Notify account executives with behavioral context before calls start.
When Fireflies extracts action items from sales calls (commitments, follow-ups, feature demos), write those as custom events into Adobe Analytics timelines. Track which conversations influence conversion paths and attribute revenue to specific call outcomes.
Automatically build unified reports that layer Adobe Analytics clickstream data with Fireflies conversation summaries for the same accounts. Surface patterns like 'accounts that discussed X feature spent 3x more time in product documentation' without manual data merging.
When Adobe Analytics detects funnel abandonment at critical steps, flag and archive corresponding Fireflies call recordings for later analysis. Build a library of conversations from churned prospects to identify common objections or messaging gaps.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Adobe Analytics and Fireflies with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Adobe Analytics' event taxonomies, segment definitions, and attribution models—and maps them to Fireflies' conversation metadata, speaker labels, and extracted insights.
Redbird parses Adobe Analytics schemas including custom conversion variables, merchandising eVars, classification hierarchies, and calculated metrics. It also interprets Fireflies transcript structure, speaker sentiment scores, detected action items, and topic tags. The platform automatically matches visitor IDs from analytics sessions to account names mentioned in calls, handles timezone offsets between web events and meeting timestamps, and normalizes behavioral metrics with conversational data for unified reporting.
faster than exporting Adobe Analytics reports and manually cross-referencing call notes
Redbird can pull from Adobe Analytics and Fireflies simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Adobe Analytics or Fireflies.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Adobe Analytics into Fireflies, or from Fireflies back into Adobe Analytics. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Adobe Analytics segment update or Fireflies call event, and route data exactly where teams need it.
Fire when a tracked visitor qualifies for a behavioral segment based on events, page views, or time-based rules.
Trigger when a custom success event fires, such as form submission, purchase completion, or milestone achievement.
Start workflows when Adobe Analytics anomaly detection flags unusual spikes, drops, or pattern changes in metrics.
Write a new event to a visitor timeline with custom eVars, props, and timestamp for attribution tracking.
Add or remove visitors from segments based on external data like conversation topics or call outcomes.
Apply classification values to sessions or campaigns to enrich reporting dimensions with external context.
Fire when Fireflies finishes transcribing a meeting and surfaces the full transcript with speaker labels.
Trigger when Fireflies AI detects and tags a commitment, follow-up task, or decision from the conversation.
Start workflows when target keywords, competitor names, or product features appear in call transcripts.
Append behavioral data, web activity summaries, or analytics context directly to a Fireflies call record.
Apply tags like 'high-intent visitor' or 'pricing objection' based on Adobe Analytics segment membership or behavior.
Generate a timestamped call clip and attach related Adobe Analytics metrics for team review or training.
Sync Adobe Analytics with Fireflies to unify digital behavior and sales conversations. Redbird builds the workflows so your team sees the full customer story.