Connect Amazon Ads and
Fireflies with AI

Redbird AI automatically syncs your Amazon advertising performance with sales call intelligence. Stop manually comparing ad campaigns to customer conversations, and start understanding which Amazon strategies are driving real sales conversations.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Amazon ad performance metrics to post-call summaries for attribution

When a sales call ends in Fireflies, Redbird enriches the transcript with Amazon Ads data from the same time period—showing which campaigns, keywords, and products were driving traffic when that customer called. See which ad spend translates to qualified conversations.

Alert account managers when high-ACOS campaigns trigger customer complaints

When Fireflies detects keywords like 'misleading ad' or 'wrong product' in transcripts, Redbird surfaces the associated Amazon campaign and ACOS data. Account managers get immediate context about which ads need review before more budget is wasted.

Build weekly reports linking Amazon campaign performance to sales call volume

Redbird correlates Amazon Ads impression, click, and conversion data with Fireflies call volumes and sentiment analysis. Automatically generate reports showing which Sponsored Products campaigns are driving inbound calls and what customers are actually saying.

Archive customer objections from calls alongside the Amazon ads they clicked

Capture pricing objections, product confusion, and competitive mentions from Fireflies transcripts, then match them to specific Amazon ad creative and targeting. Build a searchable archive of what messaging resonates and what drives friction.

Automate bid adjustments based on sales call quality scores from Fireflies

When Fireflies analyzes calls and identifies high-intent, qualified prospects, Redbird flags the Amazon campaigns those leads came from. Use conversation quality—not just clicks—to inform which keywords and placements deserve higher bids.

Query Amazon ad spend trends when customer churn signals appear in calls

When Fireflies transcripts show cancellation requests or dissatisfaction, Redbird surfaces recent Amazon ad spend targeting those customers. Use AI to ask 'which campaigns reached churning customers in the last 30 days' and adjust retention strategy.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Amazon Ads and Fireflies with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Amazon Ads campaign structures and Fireflies conversation intelligence, so you can connect ad performance to the actual customer conversations your ads generate.

AI that reads Amazon campaign data and sales transcripts together

Redbird maps Amazon Ads metrics—campaign names, targeting keywords, ACOS, ROAS, impression share—to Fireflies conversation metadata like call duration, participant sentiment, and extracted topics. The AI recognizes when product names mentioned in transcripts match Amazon SKUs in your campaigns, and understands how to correlate ad spend timing with inbound call patterns. It handles time zone normalization, attribute matching, and surfaces insights like which Sponsored Brands campaigns are mentioned most often in discovery calls.

Campaign-to-conversation matching
ACOS vs. call quality correlation
Keyword-to-objection mapping
SKU mention detection
10×

faster than exporting Amazon reports and manually reviewing call transcripts for attribution

No CSV exports, transcript searching, or spreadsheet pivots needed

Auto-generated reports

Redbird can pull from Amazon Ads and Fireflies simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Amazon Ads or Fireflies.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Amazon Ads into Fireflies, or from Fireflies back into Amazon Ads. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start from any event in Amazon Ads or Fireflies—Redbird handles the context and routes data where it needs to go.

Amazon Ads
Triggers & Actions
Trigger

Campaign ACOS exceeds threshold

Trigger when a Sponsored Products or Sponsored Brands campaign's ACOS crosses your target efficiency ratio.

Trigger

Daily ad spend surpasses budget

Fire when cumulative spend for a campaign or ad group reaches a specified daily limit.

Trigger

New product campaign launches

Detect when a new campaign targeting specific SKUs or keywords goes live in your Amazon Ads account.

Action

Update campaign bid strategy

Automatically adjust bids for keywords or placements based on external signals like call quality.

Action

Pause underperforming ad group

Stop spend on ad groups that meet defined criteria for poor ROAS or high ACOS.

Action

Tag campaigns with custom labels

Apply metadata labels to Amazon campaigns for segmentation and reporting based on insights from other tools.

Fireflies
Triggers & Actions
Trigger

Sales call completes and transcribes

Trigger when Fireflies finishes transcribing a recorded meeting or call.

Trigger

Action item created from transcript

Fire when Fireflies AI extracts a specific action item or follow-up task from a conversation.

Trigger

Keyword mentioned in call

Detect when a specific product name, competitor, or topic appears in a Fireflies transcript.

Action

Create meeting summary note

Add structured notes or metadata to a Fireflies conversation based on data from other systems.

Action

Tag transcript with campaign info

Append Amazon campaign identifiers or performance metrics to Fireflies call records for context.

Action

Update call participant record

Enrich participant profiles in Fireflies with external data like the Amazon ads they interacted with.

Amazon Ads
+
Fireflies

Ready to connect your stack?

Sync Amazon Ads with Fireflies and see which campaigns drive real customer conversations. Redbird AI handles the data work so your team gets attribution insights automatically.

Get started → Book a demo