Connect Fireflies and
Google Ads with AI

Redbird AI syncs sales call insights from Fireflies directly into your Google Ads campaigns. Stop manually analyzing call transcripts to inform ad copy, targeting, and budget decisions. Turn conversation intelligence into campaign performance automatically.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Create Customer Match audiences from high-intent sales calls automatically

When Fireflies detects high-intent signals in sales calls—like budget discussions or decision timelines—Redbird extracts contact details and syncs them to Google Ads Customer Match lists. Target or exclude prospects based on actual conversation context, not just CRM status.

Update ad copy based on pain points surfaced in customer calls

Redbird analyzes Fireflies transcripts to identify recurring objections, questions, and pain points across sales conversations. Automatically flag underperforming ad groups and generate insights reports to guide copy refreshes that address what prospects actually care about.

Adjust Google Ads budgets when call volume or sentiment shifts

Monitor conversation patterns in Fireflies—like increasing close rates or specific product interest spikes. Redbird triggers budget reallocation recommendations or automated bid adjustments in Google Ads campaigns aligned to the products and messaging generating the strongest call outcomes.

Send conversion data from Google Ads into Fireflies call analysis

Sync campaign, keyword, and ad group attribution data from Google Ads into Fireflies meeting metadata. Understand which campaigns drive the highest-quality sales conversations by overlaying ad source data directly onto call transcripts and sentiment scores.

Alert sales when Google Ads drives a high-value lead who mentions competitors

When Google Ads logs a conversion from a high-value keyword, Redbird monitors the corresponding Fireflies sales call. If competitive mentions or urgent buying signals surface, instantly alert sales leadership with timestamped transcript excerpts and recommended next steps.

Build weekly reports comparing ad messaging to actual sales call language

Redbird pulls Google Ads creative performance data and cross-references it with keyword and phrase frequency from Fireflies transcripts. Automatically generate reports showing alignment gaps—where your ad messaging diverges from how prospects actually describe their problems.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Fireflies and Google Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Fireflies conversation metadata, sentiment scoring, and speaker analytics alongside Google Ads campaign structures, audience segments, and conversion schemas—so your call intelligence becomes actionable ad strategy.

AI that speaks both conversation intelligence and paid media

Redbird natively parses Fireflies transcript objects, topic tags, action items, and participant metadata—then maps them to Google Ads customer lists, campaign IDs, keyword groups, and conversion actions. No manual CSV exports or field mapping. The AI understands call sentiment scores, talk ratios, and keyword mentions from Fireflies, then translates them into audience rules, bid modifiers, and budget signals Google Ads can act on. Whether you're syncing high-intent contacts to Customer Match or enriching call records with campaign source data, Redbird handles the schema complexity automatically.

Fireflies transcript & topic extraction
Google Ads audience & conversion sync
Call sentiment to bid strategy mapping
Cross-platform attribution logic
10×

faster than exporting Fireflies transcripts, analyzing for insights, and manually updating Google Ads audiences or bid strategies

No CSV downloads, spreadsheet analysis, or manual audience uploads required

Auto-generated reports

Redbird can pull from Fireflies and Google Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Fireflies or Google Ads.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Fireflies into Google Ads, or from Google Ads back into Fireflies. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any sales call event in Fireflies or campaign change in Google Ads—Redbird connects the entire feedback loop.

Fireflies
Triggers & Actions
Trigger

New call transcript completed

Fires when Fireflies finishes transcribing and processing a sales or customer call recording.

Trigger

High-intent keyword mentioned in call

Triggers when specific keywords like 'budget,' 'timeline,' or 'contract' appear in a Fireflies transcript.

Trigger

Action item assigned to team member

Activates when Fireflies extracts and assigns an action item from a meeting to a specific user.

Action

Tag call with campaign source

Add custom metadata to a Fireflies call record, like the originating Google Ads campaign or keyword.

Action

Update call summary with ad performance context

Append conversion data or ad group details to an existing Fireflies call summary for full-context review.

Action

Create highlight reel from keyword search

Generate a Fireflies soundbite collection based on mentions of specific terms or topics across multiple calls.

Google Ads
Triggers & Actions
Trigger

Conversion recorded in campaign

Fires when Google Ads logs a conversion event tied to a specific campaign, ad group, or keyword.

Trigger

Campaign budget threshold reached

Triggers when daily or monthly spend hits a defined percentage of budget across selected campaigns.

Trigger

Ad group performance drops below target

Activates when CTR, conversion rate, or ROAS falls below your defined benchmark for an ad group.

Action

Add contacts to Customer Match audience

Upload email addresses or phone numbers to a Google Ads Customer Match list for targeting or exclusion.

Action

Adjust campaign budget allocation

Increase or decrease daily budget for specific campaigns based on external signals or performance thresholds.

Action

Pause ad group or keyword

Automatically disable underperforming ad groups or keywords when predefined quality or efficiency criteria aren't met.

Fireflies
+
Google Ads

Ready to connect your stack?

Sync Fireflies call intelligence with Google Ads campaign execution to close the loop between what prospects say and how you target them. Start automating with Redbird AI today.

Get started → Book a demo