Connect FactSet and
PostHog with AI

Sync financial market data with product analytics automatically. Stop manually exporting earnings updates, copying portfolio performance into dashboards, or building custom scripts to correlate market events with user behavior.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync earnings announcement dates to product event tracking timelines

Automatically push earnings release dates and estimate revisions from FactSet into PostHog as custom events. Correlate product usage patterns with market events to understand how financial news drives user engagement. Eliminate manual calendar syncing across systems.

Enrich user cohorts with portfolio holdings and company fundamentals

Pull financial data from FactSet to enrich PostHog user profiles with the securities they research or track. Segment users by market cap focus, sector exposure, or ownership data access patterns. Build smarter feature targeting based on investment workflows.

Alert investment teams when product usage spikes around estimate revisions

Monitor PostHog analytics for unusual activity patterns and cross-reference with FactSet estimate changes or analyst updates. Automatically notify research teams when users heavily engage with specific securities during material data updates. Surface high-conviction signals from user behavior.

Generate weekly reports combining portfolio performance and feature adoption

Pull portfolio analytics from FactSet and merge with PostHog feature usage metrics into automated executive dashboards. Track how different user segments engage with screening tools alongside their actual investment performance. Replace manual spreadsheet consolidation with scheduled AI-driven reports.

Capture A/B test outcomes and sync to financial model validation workflows

Send PostHog experiment results and conversion data back to FactSet-connected systems for investment decision validation. Track which product features drive higher portfolio analytics usage or data download volume. Close the loop between product changes and financial workflow efficiency.

Automate daily reconciliation of data access patterns with FactSet usage logs

Cross-reference PostHog session recordings and event streams with FactSet API call logs to identify inefficient data retrieval workflows. Detect when users manually rebuild queries that could be automated. Generate optimization recommendations for both product and data access patterns.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize FactSet and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands FactSet's financial data structures and PostHog's event schemas, so you can connect market data with product analytics without writing custom ETL pipelines.

AI that reads both financial datasets and analytics events

Redbird maps FactSet entities like company identifiers, CUSIP codes, estimate fields, and ownership records to PostHog's event properties, user profiles, and cohort definitions. The AI automatically handles schema differences between financial time-series data and product analytics events. It understands when to aggregate portfolio metrics, when to trigger on estimate revision thresholds, and how to join securities data with user behavior patterns without manual field mapping.

Company fundamentals → Event properties
Estimate revisions → Custom events
Portfolio holdings → User cohorts
Session data → Financial workflows
10×

faster than building custom integrations between financial data platforms and product analytics

No REST API wrappers, Python scripts for data normalization, or manual CSV exports between systems

Auto-generated reports

Redbird can pull from FactSet and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either FactSet or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from FactSet into PostHog, or from PostHog back into FactSet. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any financial data update in FactSet or any user event in PostHog, and push results to either system instantly.

FactSet
Triggers & Actions
Trigger

Estimate revision published

Fires when analyst estimates are updated for tracked securities in FactSet.

Trigger

New earnings announcement scheduled

Triggers when upcoming earnings release dates are added or changed.

Trigger

Portfolio composition changes

Detects when holdings, weights, or ownership data updates in monitored portfolios.

Action

Query company fundamentals

Retrieve financial statements, ratios, and metrics for specific companies or identifiers.

Action

Export screening results

Pull securities lists matching quantitative criteria or custom screens.

Action

Log data access event

Record when users or systems retrieve specific datasets or run queries in FactSet.

PostHog
Triggers & Actions
Trigger

User completes target funnel

Fires when a user progresses through defined conversion steps in PostHog analytics.

Trigger

Feature flag state changes

Triggers when feature flags are toggled for users or cohorts.

Trigger

Session recording tagged

Detects when team members flag specific user sessions for review or analysis.

Action

Create custom event

Send structured events to PostHog with properties from external systems.

Action

Update user properties

Enrich PostHog user profiles with attributes from financial data sources.

Action

Add user to cohort

Dynamically assign users to behavioral segments based on external triggers.

FactSet
+
PostHog

Ready to connect your stack?

Stop building one-off scripts to sync FactSet with PostHog. Let Redbird AI handle the data work so your team can focus on investment decisions and product insights, not pipeline maintenance.

Get started → Book a demo