Sync procurement data with product analytics to understand how purchasing behavior correlates with user engagement. Stop manually exporting spend data to analyze which features drive procurement activity, or chasing down usage metrics to validate supplier platform ROI.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append user interaction metrics to procurement transactions in Coupa. When employees submit purchase orders or expense reports, pull their recent product usage patterns from Heap to identify spending trends by feature adoption. Surface which teams with high platform engagement generate the most procurement activity.
Capture every supplier interaction with your procurement portals in Heap and push engagement scores back to Coupa supplier records. Identify which vendors actively use self-service tools versus those requiring manual intervention. Use behavioral data to inform supplier relationship decisions and contract renewals.
Stream PO creation, approval, and fulfillment milestones from Coupa into Heap as custom events. Build retroactive funnels showing where procurement workflows stall or succeed. Analyze drop-off between requisition and approval across departments without manually instrumenting tracking code.
Monitor Heap session data for employees with significant Coupa spend history. When active buyers reduce platform usage or abandon key workflows, trigger alerts to procurement stakeholders. Proactively address user friction before it impacts spending compliance or vendor relationships.
Combine Coupa spend analytics with Heap behavioral segments to show how product adoption influences procurement patterns. Automatically produce reports linking feature usage to category spend, supplier selection, or approval cycle times. Deliver insights on which product experiences drive compliant purchasing behavior.
Push Coupa AP approval events and cycle times into Heap as structured behavioral data. Analyze which user paths through invoice review interfaces correlate with fastest processing. Identify friction in approval flows by combining spend system data with granular interaction tracking.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Coupa and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Coupa's spend hierarchies and Heap's auto-captured event schemas, so you can join procurement data with user behavior without custom ETL pipelines.
Redbird maps Coupa entities—purchase orders, invoices, suppliers, expense reports, commodity codes—to Heap's event streams, user properties, and session data. Query relationships like "which high-spend requisitioners show drop-off in our procurement portal" without writing SQL or building transformation logic. The platform interprets spend categories, approval workflows, and vendor hierarchies alongside user journeys, conversion funnels, and behavioral segments.
faster than exporting Coupa CSVs and cross-referencing Heap exports in spreadsheets
Redbird can pull from Coupa and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Coupa or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Coupa into Heap, or from Heap back into Coupa. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from procurement events in Coupa or user interactions in Heap—Redbird handles the rest.
Fires when a new PO is generated in Coupa, including requisition details and approver chain.
Triggers when a supplier submits an invoice for processing, with line items and matching status.
Activates when an employee submits travel or operational expenses for approval in Coupa.
Write behavioral metrics or custom fields to supplier profiles in Coupa.
Add Heap-derived user classifications or cohort labels to Coupa procurement records.
Generate Coupa contract events or renewal reminders when usage metrics hit defined levels.
Fires when a defined sequence of interactions indicates procurement portal purchase completion.
Triggers when Heap captures a session where a vendor accesses self-service procurement tools.
Activates when interaction patterns show a user exits invoice or PO approval screens without completing.
Push Coupa transactions into Heap as trackable events for retroactive funnel analysis.
Write Coupa spend levels or buyer classifications to Heap user profiles for segmentation.
Generate Heap segments based on users associated with specific Coupa commodity codes or suppliers.
Sync Coupa with Heap and stop manually reconciling spend data with user behavior. Start automating procurement analytics and product-driven insights today.