Sync policy and annuity data with digital experience analytics automatically. Stop manually exporting policyholder segments to analyze conversion behavior, or stitching together product performance data with UX friction points across spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append policy type, annuity holdings, and account status to every FullStory user session. Product and UX teams can segment session replays by high-value policyholders, retirement plan participants, or specific product owners without touching raw policy data.
Detect when users encounter friction during retirement plan signup or annuity application processes in FullStory, then create alerts in Corebridge for policy ops teams. Ensure enrollment UX issues get escalated before they impact conversion rates or compliance deadlines.
Push policy issuance, annuity purchase, and plan enrollment events from Corebridge into FullStory as custom conversion events. Quantify which product pages, calculators, and flows drive the most successful outcomes across different customer segments and retirement product lines.
Combine Corebridge application abandonment data with FullStory funnel analytics and friction signals to identify where prospects exit. Automated reports show exactly which form fields, disclosure pages, or beneficiary sections cause the most dropoff by product type and demographic.
When FullStory detects users spending significant time on rate comparison tools or running multiple retirement income scenarios, log those engagement signals back to prospect records in Corebridge. Sales and distribution teams get behavioral context for warmer, more informed outreach.
Sync disclosure view events and acknowledgment timestamps from FullStory sessions into Corebridge policy records. Maintain audit trails showing exactly when and how policyholders interacted with required materials during enrollment, meeting regulatory documentation requirements automatically.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Corebridge and FullStory with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Corebridge's policy and annuity data structures and FullStory's behavioral event schemas, mapping policyholder identities to session data without custom code.
Redbird's AI maps Corebridge policy numbers, account statuses, product types, and contribution records to FullStory user IDs and custom attributes automatically. It recognizes when annuity contract fields should enrich session properties, when behavioral friction events should trigger policy operations alerts, and how to structure conversion funnels around retirement product journeys. The platform handles policyholder identity resolution across authenticated and anonymous sessions, ensuring compliant data joins.
faster to connect policy data with UX analytics vs manual CSV exports and session tagging
Redbird can pull from Corebridge and FullStory simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Corebridge or FullStory.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Corebridge into FullStory, or from FullStory back into Corebridge. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any policy event in Corebridge or behavioral signal in FullStory — Redbird handles the rest.
Triggers when a new insurance policy or annuity contract is created in Corebridge.
Triggers when a contribution is posted to a retirement account.
Triggers when a policy moves to active, lapsed, surrendered, or other status.
Write behavioral engagement scores or session metadata back to policy owner profiles.
Log disclosure view timestamps or session interaction details as audit trail entries.
Classify policies based on the digital journey or friction points encountered during enrollment.
Triggers when FullStory detects repeated frustrated clicks on non-responsive elements.
Triggers when a user spends significant time on rate calculators or product comparison tools.
Triggers when a user exits a retirement plan enrollment or annuity application flow.
Push policy issuance, contribution, or product change events as FullStory conversion markers.
Enrich FullStory user profiles with policy type, account status, or product portfolio data.
Apply Corebridge segment labels like 'high-value annuity holder' or 'recent plan contributor' to sessions.
See how Redbird connects Corebridge policy data with FullStory behavioral analytics in minutes — no custom integration work or engineering resources required.