Connect Confluence and Gong with AI

Automatically turn sales call insights into product documentation, sync competitive intel to team wikis, and build a knowledge base from revenue conversations. Stop copying deal insights and call notes between systems manually.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Auto-document competitor mentions and objections in team wiki pages

When Gong detects competitor mentions or recurring objections across calls, automatically create or update Confluence pages with aggregated insights, frequency counts, and example quotes. Product and marketing teams get real-time competitive intelligence without attending sales meetings.

Generate product requirements docs from customer call transcripts and feedback

Analyze Gong call transcripts for feature requests, pain points, and use cases, then automatically draft product requirement pages in Confluence with categorized feedback and customer quotes. Product managers get structured insights without manual transcript review.

Sync battlecard updates and positioning docs to sales call coaching insights

When teams update competitive battlecards or product positioning in Confluence, automatically surface relevant changes in Gong alongside related call recordings where those topics were discussed. Sales teams see how messaging updates align with real conversations.

Build onboarding playbooks from top performer call patterns and behaviors

Identify high-performing call patterns in Gong—question frameworks, objection handling, demo flow—and automatically generate training documentation and onboarding materials in Confluence. New reps get data-backed playbooks instead of tribal knowledge.

Alert product teams when technical objections trend across sales conversations

Monitor Gong for emerging technical objections or feature gaps mentioned across multiple deals, then automatically create Confluence pages and notify product teams when patterns reach threshold levels. Engineering stays ahead of deal blockers.

Archive post-mortem insights from lost deals into searchable knowledge base

When deals close-lost in Gong, extract key conversation signals, objection patterns, and competitive losses, then automatically create structured post-mortem pages in Confluence with tagged insights. Sales and product teams build institutional knowledge from every loss.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Confluence and Gong with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands Confluence page structures, content types, and metadata alongside Gong's conversation intelligence, call analytics, and deal signals to move insights between documentation and revenue data.

AI that reads call transcripts and writes documentation

Redbird's AI understands Gong's conversation data structure—call topics, trackers, speaker ratios, custom keywords—and maps them to Confluence's page hierarchy, labels, macros, and content templates. It can extract thematic insights from hundreds of calls and generate properly formatted wiki pages, requirement docs, or playbooks. The AI recognizes when product feedback mentioned in calls should update existing specs versus create new pages.

Call transcript analysis
Page template mapping
Topic extraction & categorization
Content hierarchy management
10×

faster than manually reviewing call transcripts and writing documentation

No need for sales ops analysts to attend calls, take notes, or manually transfer insights to product wikis

Auto-generated reports

Redbird can pull from Confluence and Gong simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Confluence or Gong.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Confluence into Gong, or from Gong back into Confluence. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Confluence update or Gong call event, then take action across both systems.

Confluence
Triggers & Actions
Trigger

Page created or updated

Trigger when specific pages, spaces, or labels are created or modified in Confluence.

Trigger

Comment added to page

Trigger when team members comment on documentation, specs, or requirement pages.

Trigger

Page published or moved

Trigger when pages transition from draft to published or move between spaces.

Action

Create or update page

Generate new wiki pages or update existing documentation with structured content and formatting.

Action

Add labels and metadata

Tag pages with labels, set custom properties, or update page metadata for organization.

Action

Post comment with context

Add comments to specific pages with insights, alerts, or cross-references to other data.

Gong
Triggers & Actions
Trigger

Call recorded and transcribed

Trigger when new sales calls, demos, or meetings are processed in Gong with transcripts available.

Trigger

Tracker keyword detected

Trigger when custom trackers identify competitors, objections, or key topics mentioned in calls.

Trigger

Deal stage changed

Trigger when opportunities progress through stages or close-won/lost with interaction history.

Action

Tag calls with topics

Apply custom tags or labels to call recordings based on content analysis or external context.

Action

Add private notes to calls

Append coaching notes, product feedback, or cross-references to specific call recordings.

Action

Create call highlights

Generate timestamped highlights or clips from calls based on keywords or conversation patterns.

Confluence
+
Gong

Ready to connect your stack?

Stop manually transferring sales insights to documentation. Connect Confluence and Gong with Redbird AI and turn revenue conversations into institutional knowledge automatically.

Get started → Book a demo