Automate the flow of retail performance and market share data from Circana directly into SAP financials, supply chain, and planning modules. Stop manually exporting POS data, reformatting reports, and reconciling sales actuals across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push point-of-sale data from Circana into SAP financial modules, mapping SKUs to material masters and sales to the correct cost centers. Reconcile retail performance with internal forecasts without spreadsheet exports.
Flow competitive intelligence and category performance data from Circana into SAP IBP or APO for demand sensing. Keep supply chain planning current with real-time retail velocity and share shifts.
Merge internal SAP revenue and margin data with external Circana retail sales and share metrics. Deliver automated reports that connect enterprise performance to market reality for leadership reviews.
Monitor discrepancies between retail sell-through in Circana and SAP revenue projections. Trigger notifications when variance exceeds defined thresholds so teams can adjust forecasts or investigate root causes.
Automatically sync new product introductions, material master changes, and brand hierarchies from SAP to Circana for consistent measurement setup. Ensure retail tracking aligns with internal product structure from day one.
Capture promotion-specific retail lift and ROI metrics from Circana and store them in SAP alongside trade spend accruals. Build a single source of truth for promotional effectiveness tied to financial commitments.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and SAP with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Circana's retail measurement schemas and SAP's complex ERP data models, so your CPG and finance teams can work from one source of truth.
Redbird maps Circana's UPCs, outlet hierarchies, and time-series sales data to SAP material masters, plant codes, and controlling areas without custom code. Our AI handles unit-of-measure conversions, currency translations, and the nuances of syndicated retail data formats. Whether you're syncing POS to actuals or enriching demand plans with market intelligence, Redbird maintains referential integrity across both systems.
faster than building custom ABAP or flat-file ETL between Circana and SAP
Redbird can pull from Circana and SAP simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or SAP.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into SAP, or from SAP back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any retail measurement event in Circana or operational change in SAP.
Fires when Circana publishes the latest POS, market share, or panel data for your tracked categories.
Triggers when your brand or SKU share falls below a defined percentage in key markets or channels.
Activates when Circana refreshes measurement for a tracked promotion, event, or price change period.
Pull specific cuts of Circana data—by region, retailer, time period, or product attribute—using natural language.
Generate a formatted snapshot of your performance vs. key competitors across selected metrics and geographies.
Retrieve household-level or aggregate consumer panel insights for analysis or integration into other systems.
Fires when a new SKU, finished good, or product code is added to SAP material management.
Triggers when revenue or expense line items are posted to a specific controlling area or profit center.
Activates when forecasts are updated in SAP Integrated Business Planning or APO modules.
Post or adjust financial actuals in SAP Finance and Controlling modules with proper document and audit trail.
Push revised volume projections into SAP demand planning based on external market signals or model outputs.
Generate financial summaries or upload supplemental data to SAP reporting structures for management review.
See how Redbird syncs Circana retail intelligence with SAP operations in minutes, not months. Connect your tools and let AI handle the data work.