Sync retail performance data from Circana directly into your Salesforce Commerce Cloud merchandising, pricing, and promotional workflows. Stop manually exporting CSVs, reconciling SKUs across systems, and waiting days to align your online storefront with real market trends.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Circana detects competitor price changes or market shifts, Redbird automatically updates pricing rules in Commerce Cloud to maintain competitive positioning. Merchandising teams get alerts on significant changes and can approve or override adjustments before they go live.
Automatically append market share, category performance, and consumer trend data from Circana to product records in Commerce Cloud. Merchandising and marketing teams can surface trending products, highlight category leaders, and personalize recommendations based on actual retail momentum.
When Circana panel data shows emerging trends or category acceleration, Redbird automatically creates or adjusts promotional campaigns in Commerce Cloud. Marketing teams receive suggested offers aligned with real consumer behavior and can launch faster than competitors.
Push daily e-commerce transaction data, order volumes, and product-level sales from Commerce Cloud into Circana analytics workflows. Retail analytics teams can compare online performance against brick-and-mortar and total market share without manual data consolidation.
Redbird monitors stock levels in Commerce Cloud against Circana's velocity and demand forecasts. When inventory doesn't align with predicted trends—overstocked declining SKUs or understocked high-demand products—teams get prioritized alerts with recommended actions.
Automatically compile dashboards that blend Circana's competitive benchmarks, market share data, and category trends with Commerce Cloud's sales, conversion, and merchandising metrics. Leadership sees how online performance stacks up against total market in one unified view.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Circana's multidimensional retail data schemas and Commerce Cloud's product, pricing, and order structures—so your integrations work without constant mapping fixes.
Redbird's AI automatically reconciles Circana's UPC/EAN codes, category hierarchies, and market geography structures with Commerce Cloud's product IDs, catalog taxonomies, and site configurations. When Circana updates panel methodologies or Commerce Cloud evolves its data model, Redbird adapts mappings without manual intervention. The platform handles time-lagged data, joins syndicated and panel sources, and normalizes measurement periods so your teams work with clean, aligned datasets.
faster than building custom ETL pipelines and SKU matching scripts between Circana exports and Commerce Cloud APIs
Redbird can pull from Circana and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any event in Circana or Salesforce Commerce Cloud—from new market data drops to inventory changes.
Fires when Circana publishes updated point-of-sale or panel data for your tracked categories.
Triggers when your brand or competitor crosses a defined market share percentage in Circana data.
Fires when Circana identifies significant price movements for competitive SKUs in your category.
Retrieve velocity, market share, or trend data for specific UPCs or category segments from Circana.
Generate and download tailored Circana reports filtered by geography, channel, or time period.
Enrich datasets with Circana's consumer demographics, purchase frequency, or basket penetration data.
Fires when a new SKU or product variant is published in the Commerce Cloud catalog.
Triggers when stock for a product falls below a defined quantity across fulfillment locations.
Fires when merchandising teams change pricing rules, discounts, or promotional campaigns in Commerce Cloud.
Adjust list prices, sale prices, or apply promotional discounts to products or categories programmatically.
Enrich product records with updated descriptions, tags, or custom attributes for merchandising or search.
Programmatically adjust category page content, featured products, or SEO metadata based on external data.
See how Redbird connects Circana and Salesforce Commerce Cloud in minutes—no custom code or data engineering required. Align your online merchandising with real market trends automatically.