Automate the flow of point-of-sale, panel, and market share data from Circana directly into Power BI dashboards. Stop manually exporting CSVs, transforming retail data feeds, and rebuilding reports every week.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Trigger dataset refreshes and model updates in Power BI the moment new weekly or monthly Circana data becomes available. Eliminate manual checking for data drops and reduce time-to-insight for category managers and brand teams.
Extract category position, share trends, and competitive benchmarks from Circana and update Power BI semantic models automatically. Keep leadership dashboards current without analyst intervention.
Combine Circana retail sales data with internal operational datasets, then push enriched tables to Power BI. Build more complete views of performance without manual joins in Excel or SQL.
Monitor promotional lift metrics and velocity changes in Circana, then trigger notifications in Teams or email and update Power BI alert dashboards. Surface underperforming campaigns immediately.
Automatically export aging Circana panel datasets to long-term storage while maintaining refreshed aggregates and trends in Power BI. Keep reports fast and compliant with data retention policies.
Pull report view counts and dataset query patterns from Power BI to prioritize which Circana data feeds and categories to automate. Optimize automation roadmap based on actual usage.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Power BI with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Circana's syndicated data structures—POS feeds, panel hierarchies, product taxonomies—and how to map them cleanly into Power BI's semantic models and star schemas.
Redbird's AI parses Circana's multi-level product hierarchies, geography codes, time period structures, and measure definitions, then intelligently maps them to Power BI dimensions and fact tables. It recognizes UPC mappings, channel segmentations, and market definitions, applying the right grain and relationships automatically. No need to hand-code transformation scripts or maintain brittle ETL pipelines—Redbird adapts as Circana schema updates arrive.
faster than building custom Python scripts and Power BI dataflows for each Circana feed
Redbird can pull from Circana and Power BI simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Power BI.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Power BI, or from Power BI back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new data drops in Circana or report usage events in Power BI—Redbird connects both directions.
Fires when Circana publishes new weekly or monthly POS, panel, or market share data to your account.
Triggers when a brand or category's share moves above or below defined levels in Circana data.
Activates when a tracked promotional time window closes in Circana's calendar structure.
Pull category, subcategory, brand, and UPC mappings from Circana for transformation or enrichment.
Retrieve POS performance data filtered by market, region, retailer, or custom geographic definitions.
Fetch consumer panel data with purchase frequency, basket penetration, and demographics.
Fires when a Power BI semantic model finishes refreshing, signaling data is ready for downstream use.
Activates when a specific dashboard or report crosses a usage milestone, indicating high team engagement.
Triggers when a Power BI data-driven alert fires based on KPI thresholds or anomaly detection.
Insert or update records in a Power BI dataset using the XMLA endpoint or Push API.
Initiate an on-demand refresh of a Power BI semantic model to pull latest data from sources.
Programmatically render and download a Power BI report view for distribution or archival.
Sync Circana retail data with Power BI dashboards automatically. Stop waiting on manual refreshes and let your analytics team focus on insights, not data plumbing.