Connect Circana and PostHog with AI

Sync Circana retail performance data directly into PostHog product analytics. Stop exporting CSVs, manually joining datasets, or building custom ETL pipelines to understand how market trends impact user behavior.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Enrich PostHog product events with Circana sales performance and market share data

Automatically append retail sales metrics, category trends, and competitive positioning data to PostHog user events. Surface how in-store performance correlates with digital engagement patterns without manual data joins.

Trigger PostHog cohort analysis when Circana detects significant market share shifts

When Circana reports material changes in category performance or competitive position, automatically create PostHog cohorts to analyze corresponding user behavior. Understand which product features correlate with market momentum.

Send PostHog A/B test results to Circana for promotional effectiveness correlation

Push feature flag outcomes and conversion metrics from PostHog into Circana's promotional analysis workflows. Connect digital experiments with retail lift to validate omnichannel strategy.

Alert teams in PostHog when Circana panel data shows behavioral divergence

Create PostHog events when Circana consumer panel behavior diverges from your product analytics trends. Identify blind spots in your digital-first measurement approach with retail reality checks.

Automatically segment PostHog users by Circana regional retail performance tiers

Sync Circana regional sales performance and market penetration data to create dynamic PostHog user segments. Analyze product usage patterns by market strength without manual geographic mapping.

Build unified reports combining Circana POS data with PostHog funnel metrics

Automatically merge Circana point-of-sale trends with PostHog conversion funnels and retention cohorts. Generate weekly performance reports showing retail-to-digital customer journey insights in one view.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Circana and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands both Circana's retail measurement schemas and PostHog's event-driven analytics model, so you can connect market reality with product behavior.

AI that speaks retail data and product analytics fluently

Redbird's AI natively maps Circana's hierarchical product taxonomies, time-series POS data, panel demographics, and market share calculations to PostHog's event properties, user attributes, and cohort definitions. It handles mismatched time zones between weekly retail cycles and real-time product events, reconciles SKU-level data with feature-level tracking, and intelligently joins retail geography with digital user segments. No custom field mapping or transformation logic required.

POS data → event properties
Panel segments → user cohorts
Category trends → feature metrics
Market share → product KPIs
10×

faster than building custom pipelines to join Circana retail data with PostHog analytics

No data warehouse staging, manual CSV imports, or Python scripts to reconcile product hierarchies with event schemas

Auto-generated reports

Redbird can pull from Circana and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Circana into PostHog, or from PostHog back into Circana. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any retail performance milestone in Circana or product behavior signal in PostHog.

Circana
Triggers & Actions
Trigger

New weekly POS data available

Fires when Circana publishes updated point-of-sale data for specified categories or markets.

Trigger

Market share threshold crossed

Triggers when your brand or competitor crosses a defined market share percentage in a category.

Trigger

Panel behavior trend detected

Activates when Circana consumer panel data shows statistically significant behavioral shifts.

Action

Query category performance metrics

Retrieve sales velocity, distribution, and pricing data for specific product categories or time periods.

Action

Export promotional lift analysis

Pull promotional effectiveness data and incremental sales calculations for defined campaigns.

Action

Fetch competitive positioning data

Get market share rankings, shelf presence, and price gap analysis for competitive set.

PostHog
Triggers & Actions
Trigger

Conversion funnel drop-off detected

Fires when PostHog identifies statistically significant funnel abandonment at specific steps.

Trigger

Feature flag rollout completed

Triggers when a feature flag reaches full deployment or a defined percentage threshold.

Trigger

User cohort retention changes

Activates when retention metrics for a specific cohort deviate from baseline patterns.

Action

Create user cohort from criteria

Build new PostHog cohorts based on event properties, user attributes, or behavioral patterns.

Action

Tag events with custom properties

Append metadata or enrichment data to existing or future PostHog events programmatically.

Action

Update feature flag targeting

Modify feature flag rollout rules or user targeting based on external data signals.

Circana
+
PostHog

Ready to connect your stack?

Sync Circana retail insights with PostHog product analytics in minutes. Stop choosing between market data and user behavior — Redbird connects them automatically.

Get started → Book a demo