Redbird AI syncs retail performance data from Circana directly into Pinterest Ads campaign strategy and measurement. Stop manually exporting POS data to spreadsheets, then uploading segments or adjusting budgets based on lagging retail insights. Automate the flow from shelf performance to media optimization.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Monitor category-level market share from Circana point-of-sale data. When your brand's share drops below threshold in a tracked category, automatically increase Pinterest campaign budgets for those product groups to regain visibility and consideration.
Identify top-selling products and trending SKUs from Circana sales velocity reports. Automatically prioritize these items in your Pinterest product catalog and shopping ads, ensuring your promoted pins reflect current retail momentum.
Extract consumer purchase patterns and demographic profiles from Circana panel data. Translate these insights into custom Pinterest audience targeting parameters, aligning ad delivery with proven buyer segments from retail analytics.
Pull campaign performance metrics, conversion events, and attributed sales from Pinterest Ads. Push this digital engagement data into Circana analytics workflows to measure the impact of upper-funnel Pinterest activity on downstream retail sales and share.
Track Pinterest campaign spend and impressions alongside Circana point-of-sale results for promoted categories. When media investment increases but retail velocity remains stagnant, trigger alerts to reassess creative strategy or promotional alignment.
Merge Circana category performance and competitor positioning metrics with Pinterest Ads impression share and auction insights. Automatically produce integrated reports showing how digital visibility correlates with retail shelf performance across your category landscape.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Circana's syndicated POS hierarchies, panel schemas, and market share structures — plus Pinterest's product catalog formats, audience segments, and campaign taxonomies.
Redbird maps Circana's category hierarchies, UPC-level sales data, outlet types, and time-series market share metrics to Pinterest's product group structures, keyword targets, interest categories, and conversion tracking schemas. The platform automatically reconciles Circana's retail calendar conventions with Pinterest's attribution windows, translates demographic panel segments into targetable audience parameters, and bridges the gap between point-of-sale velocity measures and digital engagement metrics. No custom field mapping or middleware required.
faster than exporting Circana reports, transforming in Excel, and manually updating Pinterest campaigns
Redbird can pull from Circana and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Pinterest Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Pinterest Ads, or from Pinterest Ads back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from retail performance shifts in Circana or campaign events in Pinterest Ads — Redbird connects both systems in real time.
Fires when your brand's category share moves above or below defined thresholds in Circana POS data.
Triggers when Circana publishes updated sales velocity rankings for tracked SKUs or categories.
Activates when Circana generates a new promotional effectiveness report for a campaign period.
Pull consumer demographic and purchase behavior attributes from Circana panel datasets for specified product categories.
Retrieve ranked lists of best-performing products from Circana POS data, segmented by retail channel or store format.
Extract competitor market share movements and category growth metrics from Circana syndicated data for defined time periods.
Fires when a Pinterest Ads campaign surpasses its allocated daily spend threshold.
Triggers when Pinterest shopping campaign conversion performance falls outside acceptable ranges.
Activates when a product feed or catalog update is successfully processed in Pinterest Ads.
Adjust daily or lifetime budgets for Pinterest campaigns or ad groups based on external performance signals.
Change interest categories, keyword targets, or demographic filters for active Pinterest ad campaigns.
Extract campaign-level performance data including clicks, saves, conversions, and attributed sales from Pinterest Ads.
Stop bridging Circana retail insights and Pinterest campaign strategy with manual exports and guesswork. Redbird AI automates the entire flow — from point-of-sale performance to media optimization.