Automate the flow of retail sales and market share data from Circana directly into Oracle Financials. Stop manually reconciling POS data with revenue systems, building spreadsheet bridges between market insights and actuals, or waiting days for retail performance to hit your books.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Pull syndicated POS and scanner data from Circana and map it to corresponding revenue line items in Oracle Financials. Redbird reconciles product hierarchies, time periods, and channel dimensions to ensure clean GL integration. Eliminate weekly manual uploads and mismatched revenue categories.
Match trade spend deductions in Oracle AP with promotional lift and volume data from Circana. Surface variances between contracted terms and actual scan performance. Create audit trails that connect every retailer chargeback to market evidence.
Combine Circana market share and category trends with Oracle revenue, COGS, and margin data. Build unified P&L views by brand, channel, and retailer that tie market performance directly to financial results. Distribute to category managers and finance teams automatically.
Monitor week-over-week Circana scan data against Oracle revenue recognition patterns. Trigger alerts when retail sell-through significantly outpaces or lags shipment revenue, flagging potential inventory, returns, or recognition timing issues. Route alerts to FP&A and revenue accounting teams.
Send planned revenue, trade spend, and margin targets from Oracle to contextualize Circana market performance dashboards. Enable merchandising and insights teams to see how actual scan trends compare against financial plan. Close the loop between market sensing and financial planning.
Automatically capture and store Circana data files alongside Oracle GL balances for each accounting period. Maintain synchronized audit records that connect market data versions with financial close states. Support SOX compliance and trade spend audit requirements.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Oracle Financials with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Circana's syndicated data hierarchies and Oracle Financials' chart of accounts structure, bridging retail insights with enterprise financial systems.
Redbird maps Circana's product hierarchies, time buckets, geography codes, and retailer dimensions to Oracle's GL segments, cost centers, and natural accounts. The platform handles unit-to-dollar conversions, promotional calendar alignment, and channel mapping automatically. You don't need to build custom ETL pipelines or maintain brittle lookup tables—Redbird learns your product master, account structure, and business rules to keep retail market data in sync with your books.
faster monthly retail revenue close vs manual Circana data integration
Redbird can pull from Circana and Oracle Financials simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Oracle Financials.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Oracle Financials, or from Oracle Financials back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Circana data refresh or Oracle financial event—no middleware required.
Fires when Circana publishes updated POS or panel data for your subscribed categories and markets.
Triggers when your brand's share movement exceeds defined variance in specific categories or channels.
Activates when Circana generates a new promotion effectiveness analysis or lift study.
Pull POS volume, dollar sales, and unit metrics filtered by product hierarchy, time range, and retailer.
Retrieve category size, growth rates, and competitive dynamics for specified markets and time periods.
Get promotional event details including investment, incremental volume, and calculated effectiveness measures.
Fires when an Oracle accounting period status changes to closed and GL is locked.
Triggers when new revenue transactions are committed to specified GL accounts or business units.
Activates when trade spend or retailer deduction invoices show discrepancies against purchase orders.
Post GL transactions with line-level detail, segment values, and attached source documentation.
Revise planning balances for specific accounts, cost centers, and future periods based on market signals.
Query posted GL balances filtered by natural account, department, product line, and custom segments.
See how Redbird syncs Circana retail insights with Oracle Financials—turning weeks of manual reconciliation into automated, auditable data flows that close faster and surface better insights.