Stop manually exporting retail sales data and rebuilding Meta audiences in spreadsheets. Redbird AI syncs Circana performance metrics directly into Meta Ads targeting, creative testing, and campaign workflows — so your social strategy reflects actual point-of-sale behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When Circana shows acceleration in a product category or strong velocity for specific SKUs, automatically create and populate lookalike audiences in Meta Ads targeting similar consumer demographics. Update audience segments as retail performance shifts week-over-week.
Monitor Circana point-of-sale data for out-of-stock alerts or declining velocity at key retailers. Automatically adjust Meta campaign budgets or pause ads for products with low availability to prevent wasted spend on unavailable inventory.
Pull Meta Ads campaign performance and match it with Circana retail sales lift and market share changes. Calculate true incrementality by comparing digital spend to actual point-of-sale outcomes across retail partners.
When Circana shows category growth or competitive shifts but Meta campaign pacing is flat or declining, trigger alerts to media and brand teams. Include specific category performance benchmarks and recommended budget adjustments.
Compile Circana sales velocity, market share, and promotional data alongside Meta Ads ROAS, impressions, and conversion metrics into unified reports. Distribute to stakeholders with week-over-week trends and category insights.
Send Meta pixel conversion events and purchase data to Circana for cross-validation against panel purchase behavior. Identify gaps between digital conversions and actual retail transactions to refine attribution models.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Circana's retail hierarchy — brands, categories, SKUs, markets, and time-aggregated sales — and how to map that structure into Meta's audience targeting, campaign objectives, and conversion schemas.
Redbird maps Circana product hierarchies, UPCs, market definitions, and panel segments directly to Meta's custom audiences, catalog feeds, and campaign structures. The platform understands time-series sales data, promotional flags, and competitive benchmarks from Circana, then translates them into Meta audience rules, budget pacing logic, and conversion event parameters. No need to flatten hierarchies or manually map SKU taxonomies — Redbird handles dimensional mismatches between retail reporting and social advertising automatically.
faster than exporting Circana CSVs and rebuilding Meta audiences manually
Redbird can pull from Circana and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Meta Ads, or from Meta Ads back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from retail performance shifts in Circana or campaign events in Meta Ads — Redbird connects both in real time.
Fires when Circana publishes updated point-of-sale or panel data for specified product categories or markets.
Triggers when a product's sales velocity, unit growth, or market share changes beyond defined thresholds.
Activates when Circana identifies promotional activity, price reductions, or incremental lift for tracked SKUs.
Pull specific product performance, category growth rates, or competitive brand metrics on demand.
Extract Circana retail sales, household panel, or loyalty data into normalized tables for analysis.
Mark products showing negative sales trends or availability issues for downstream workflow actions.
Fires when a Meta campaign surpasses daily or lifetime budget limits or deviates from expected pacing.
Triggers when return on ad spend for a campaign or ad set falls below specified efficiency targets.
Activates when a user completes a tracked conversion action such as purchase, add-to-cart, or lead submission.
Build Meta audiences based on SKU performance, category buyers, or demographic overlays from Circana data.
Modify Meta campaign budgets, bids, or status based on real-time retail performance or inventory signals.
Extract Meta impressions, spend, ROAS, and conversion events for cross-platform reporting and analysis.
See how Redbird AI syncs Circana retail performance data with Meta Ads campaigns — so your social strategy is always aligned with what's selling at shelf.