Stop manually exporting retail performance data and uploading it to marketing campaigns. Redbird AI syncs Circana point-of-sale data, market share insights, and consumer behavior signals directly into Marketo, so your demand gen and ABM strategies reflect what's actually happening at shelf.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append Circana retail sales data, category growth rates, and competitive share metrics to Marketo account and company records. Enable marketing teams to prioritize outreach based on real retail performance, not just firmographics.
Monitor Circana point-of-sale data for accounts showing accelerating sales trends or category momentum. Automatically enroll contacts into targeted Marketo nurture streams when their retail performance crosses defined thresholds, timing outreach to buying signals.
Use Circana competitive intelligence and share-of-shelf data to dynamically segment Marketo account lists. Build ABM programs that address category leaders differently from challengers, tailoring messaging to each account's competitive context.
Track Circana promotional lift and pricing effectiveness data for strategic accounts. Send Marketo email alerts to product marketing and sales when promo performance deviates from benchmarks, enabling rapid response to market changes.
Flow Marketo email engagement, program membership, and content consumption data into Circana analytics workflows. Correlate marketing activity with subsequent retail sales movement to quantify demand generation impact at point-of-sale.
Combine Circana retail performance metrics with Marketo campaign engagement and pipeline data into unified executive reports. Automatically generate and distribute weekly summaries showing how marketing programs correlate with category and account-level sales trends.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Circana's retail data taxonomy and Marketo's lead and account schema, translating between point-of-sale metrics and marketing automation objects without custom code.
Redbird's AI automatically maps Circana's product hierarchies, retailer dimensions, time-series sales data, and panel demographics to Marketo's custom fields, account attributes, and segmentation logic. It understands how to translate SKU-level velocity into account-level signals, how to structure category performance data for dynamic list criteria, and how to normalize retailer taxonomies across your marketing database. No need to build transformation pipelines or write field mapping documentation.
faster than exporting Circana CSVs and uploading to Marketo list imports
Redbird can pull from Circana and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Marketo, or from Marketo back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automation from any retail performance event in Circana or any campaign milestone in Marketo.
Trigger workflows when an account's category share moves above or below defined thresholds in Circana data.
React when retail sales velocity for specific products or accounts exceeds or falls below performance benchmarks.
Start workflows when fresh Circana promotional lift analysis is published for tracked campaigns or time periods.
Retrieve current or historical point-of-sale data, market share, and competitive metrics for specific accounts or product categories.
Pull Circana panel data showing purchase frequency, basket composition, and demographic profiles for targeted segments.
Compile formatted reports combining sales trends, share shifts, and competitive positioning data from Circana datasets.
Trigger enrichment workflows when a lead's score or lifecycle stage changes to marketing or sales qualified in Marketo.
React when an account is enrolled in a Marketo ABM program or added to a named account list.
Start workflows when contacts reach defined email open, click, or program engagement levels across nurture streams.
Write retail performance metrics, category insights, or competitive positioning data to Marketo custom fields on accounts or leads.
Dynamically populate Marketo list membership based on Circana retail performance criteria and sales trend qualifications.
Automatically add leads to targeted Marketo engagement programs based on their account's retail sales velocity or market position.
See how Redbird AI syncs Circana retail intelligence with Marketo campaigns in minutes. Connect your tools and let AI handle the data work between point-of-sale insights and demand generation.