Sync retail sales data, market share insights, and consumer behavior trends from Circana directly into Mailchimp audience segments and campaigns. Stop manually exporting CSVs, reformatting reports, and updating subscriber lists based on performance data.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When category velocity or market share crosses defined thresholds in Circana, automatically update corresponding Mailchimp audience segments. Trigger targeted campaigns to retailers or buyers based on real-time sales momentum without manual list management.
Monitor SKU-level velocity and promotional lift in Circana. Automatically trigger personalized Mailchimp campaigns to retail partners when performance dips below benchmarks, including relevant sales data and merchandising recommendations in email content.
Append Circana category share, growth trends, and competitive rank to Mailchimp subscriber records based on account type or product interest. Enable hyper-personalized campaigns that reference actual retail performance metrics in dynamic content blocks.
Pull weekly sales, share, and trend data from Circana for specific categories or regions. Automatically populate Mailchimp campaign templates with formatted tables and charts, then send to pre-defined buyer or category manager segments on schedule.
Capture Mailchimp open rates, click behavior, and conversion events. Write engagement metrics back to Circana custom attributes or external data fields to correlate email marketing performance with retail sales lift and promotional effectiveness.
Detect new retailer locations or accounts in Circana point-of-sale data. Automatically add contacts to Mailchimp nurture flows with onboarding content, merchandising guides, and category insights tailored to their store format and region.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Circana's hierarchical retail data structures and Mailchimp's audience segmentation model, so you can automate performance-driven marketing without custom code.
Redbird parses Circana's multi-level product, category, and geography schemas—including UPC, brand, manufacturer, channel, and market rollups. It automatically maps sales metrics, velocity trends, and share data to Mailchimp merge fields, tags, and segments. The AI handles data normalization, threshold logic, and conditional audience updates so your campaigns stay current with retail performance. No middleware or transformation scripts required.
faster than exporting Circana reports and manually uploading CSVs to Mailchimp
Redbird can pull from Circana and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Mailchimp, or from Mailchimp back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any sales event in Circana or engagement activity in Mailchimp, and execute actions across both platforms.
Fires when Circana refreshes weekly or monthly POS or panel data for monitored categories or accounts.
Triggers when category or brand share exceeds or falls below defined benchmarks in Circana reporting.
Activates when SKU or category velocity drops by a specified percentage versus prior period or benchmark.
Pull point-of-sale, dollar sales, unit velocity, or ACV data for specified products, categories, or geographies.
Fetch market share rankings and competitive positioning data for defined categories and time periods.
Extract lift, ROI, and incremental volume data from promotional events tracked in Circana analytics.
Fires when a Mailchimp email campaign is successfully delivered to a segment or audience.
Triggers when a contact is added to a specified audience segment based on tag, field, or automation rule.
Activates when a subscriber clicks a tracked link in a campaign, including URL and timestamp details.
Write custom data to merge fields on a subscriber record, enabling dynamic content personalization in campaigns.
Apply or remove tags from subscriber profiles to control segment membership and automation flow eligibility.
Trigger a pre-built campaign template with dynamic content populated from external data sources.
Sync Circana retail performance data with Mailchimp campaigns and segments in minutes. Stop manual exports and start automating performance-driven marketing today.