Automate the flow of retail sales, market share, and consumer panel data from Circana into Looker's semantic layer. Stop manually exporting CSVs, reconciling category hierarchies, and rebuilding dashboards every time new POS data arrives.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically extract new point-of-sale data from Circana as it's published and load it into your data warehouse with proper schema mapping. Looker dashboards refresh with the latest retail sales and market share metrics without manual intervention.
Pull category performance, competitor market share, and industry benchmarks from Circana and join them to your internal sales data in Looker. Enable side-by-side comparisons of your performance against total market and key competitors.
Schedule automated extraction of consumer panel insights and category trends from Circana, then populate LookML-governed reports in Looker. Executives get consistent, governed metrics without waiting on analysts to pull custom reports.
Monitor Circana data for sudden shifts in competitor sales velocity, promotional intensity, or distribution gains. Trigger alerts in Looker or downstream systems when thresholds are crossed, so teams respond to market changes in real time.
Automatically back up raw Circana syndicated data feeds alongside metadata about which Looker explores and dashboards depend on each dataset. Maintain audit trails for regulatory compliance and historical trend analysis.
Export custom customer segments or product hierarchies defined in Looker's LookML back to Circana's platform for validation against panel or POS data. Close the loop between internal analytics models and syndicated market research.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Circana's syndicated data structures—market hierarchies, outlet types, time aggregations—and Looker's LookML semantic layer, so your CPG analytics stack stays in sync automatically.
Redbird's integration engine parses Circana's outlet hierarchies, product taxonomies, and time period structures, then intelligently maps them to Looker dimensions and measures. When Circana updates category definitions or adds new geographies, Redbird detects schema changes and suggests LookML updates to keep your semantic layer accurate. No more manual field mapping or broken dashboards when syndicated data formats evolve.
faster than exporting Circana CSVs and rebuilding Looker models manually
Redbird can pull from Circana and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Looker.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Looker, or from Looker back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any event in Circana or Looker—new data drops, threshold breaches, schema changes, or dashboard usage patterns.
Fires when Circana releases new point-of-sale data for your subscribed markets or categories.
Triggers when your brand or competitor market share moves above or below defined thresholds in Circana data.
Activates when Circana updates consumer panel datasets with new purchase behavior or household metrics.
Request a specific product, geography, or time period slice from Circana's syndicated databases.
Push revised product taxonomy or category groupings to your Circana workspace for consistent reporting.
Store a timestamped copy of Circana datasets for compliance, auditing, or historical trend analysis.
Fires when a specific Looker dashboard or explore is run, indicating active usage or reporting needs.
Triggers when changes are committed to your Looker semantic layer, such as new dimensions or measure definitions.
Activates when Looker sends a scheduled report, enabling downstream actions based on report delivery.
Programmatically add new explores or modify existing ones in Looker based on incoming Circana data structures.
Trigger a rebuild of Looker aggregate or persistent derived tables after new Circana data lands.
Automatically create new LookML measures or dimensions based on Circana field metadata and business logic.
See how Redbird AI syncs Circana retail data with Looker's semantic layer—no manual exports, no schema headaches, no waiting on engineering sprints.