Sync retail performance data and consumer insights from Circana directly into Klaviyo segments and campaigns. Stop manually exporting POS data, matching product SKUs across systems, and rebuilding audience lists every time market trends shift.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append retail velocity, market share rankings, and category growth metrics from Circana to Klaviyo customer profiles. Segment buyers of winning products differently than declining SKUs. Trigger campaigns when customers purchase items gaining share in their local market.
Monitor competitive price changes and market share movement in Circana, then auto-launch targeted email and SMS campaigns in Klaviyo. Alert customers when your products gain distribution or offer promotions when competitors raise prices. Sync promotion effectiveness back to Circana for closed-loop analysis.
Combine Circana consumer panel insights—purchase frequency, basket composition, brand switching behavior—with Klaviyo email engagement to create high-intent segments. Identify customers likely to churn based on category trends and trigger win-back flows before they switch brands.
Push email and SMS conversion metrics, revenue attribution, and customer acquisition data from Klaviyo into Circana datasets. Unite DTC performance with retail POS data for complete channel visibility. Analyze how digital campaigns impact in-store sales and category share.
Detect inventory gaps and stockout patterns in Circana POS data, then notify teams via Klaviyo internal workflows or pause campaigns promoting unavailable products. Automatically shift promotional focus to in-stock alternatives based on real-time retail distribution data.
Pull regional velocity, top-selling SKUs, and market penetration metrics from Circana to dynamically personalize Klaviyo campaigns by geography. Show customers products performing well in their local market. Adjust messaging based on regional category trends and competitive intensity.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Circana's retail measurement schemas—POS hierarchies, panel datasets, promotion calendars—and Klaviyo's event-driven customer profiles, so you can merge market intelligence with marketing automation without custom code.
Redbird maps Circana's product hierarchies (UPCs, brand families, category trees) to Klaviyo custom properties and catalog items automatically. It recognizes time-series sales data, market share calculations, and promotional lift metrics from Circana, then translates them into actionable segments, triggers, and profile attributes in Klaviyo. The AI handles unit conversions, date alignment across reporting periods, and geo-matching between Circana markets and Klaviyo customer locations—no middleware or CSVs required.
faster than exporting Circana CSVs and manually uploading audience lists to Klaviyo
Redbird can pull from Circana and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Klaviyo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Klaviyo, or from Klaviyo back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any retail performance event in Circana or customer behavior in Klaviyo—Redbird connects both in real time.
Fire when your product gains or loses share in a category, retailer, or market.
Trigger when weekly or monthly sales data is published for your products or categories.
Detect when in-store promotions over- or under-perform expected velocity lift.
Log email revenue, conversions, and engagement back into Circana for unified reporting.
Append sales velocity, ACV, or retailer count to product records for analysis.
Log out-of-stock events or distribution gaps for merchandising and supply chain review.
Fire when a DTC transaction happens, capturing SKU, revenue, and customer details.
Trigger on campaign delivery, open, or click events for downstream analysis.
Detect when profiles move into high-value, churn-risk, or product-affinity segments.
Append market share, category trends, or product velocity to customer profiles.
Build dynamic segments using POS performance, regional trends, or panel behavior data.
Launch campaigns automatically when Circana signals price changes, share shifts, or stockouts.
Join CPG and retail brands using Redbird to sync Circana market intelligence with Klaviyo marketing automation—no engineers, no CSVs, no manual uploads.