Redbird AI syncs retail sales data from Circana with digital behavior insights in Heap automatically. Stop manually exporting point-of-sale reports and uploading CSVs to match online conversion patterns with offline purchase outcomes. Bridge the gap between in-store performance and digital engagement in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append retail purchase behavior from Circana panel data to Heap user profiles based on matched cohorts or demographic attributes. Understand which digital journeys lead to actual shelf purchases, not just cart activity. Build closed-loop attribution across digital touchpoints and retail sales.
Push aggregated digital conversion rates, product page views, and feature engagement data from Heap into Circana analytics workflows. Combine online behavioral signals with offline sales velocity for unified performance reviews. Surface digital engagement trends alongside market share shifts in a single view.
Monitor Heap event streams for unusual increases in product detail page visits, feature usage, or educational content engagement. Cross-reference with Circana sales data to identify leading indicators of demand shifts. Notify inventory and merchandising teams to prepare for retail velocity changes before they appear in POS data.
Generate weekly reports combining Heap user journey analysis with Circana category performance and competitive positioning data. Show how changes in digital experience correlate with market share gains or losses. Deliver consolidated insights to product and strategy teams without manual data pulls.
Automatically label Heap user sessions occurring during Circana-tracked promotional windows or pricing events. Enable retroactive analysis of how in-store promotions influence digital engagement patterns. Measure the halo effect of retail merchandising on web and app behavior without manual date tagging.
Extract conversion lift, engagement metrics, and user preference signals from Heap A/B tests and feature rollouts. Feed these digital performance indicators into Circana demand planning and assortment models. Inform retail distribution decisions with validated digital behavior data before products hit shelves.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Circana and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Circana's retail measurement schemas and Heap's event autocapture model, so you can connect offline sales performance with digital interaction data without custom ETL.
Redbird's AI maps Circana's point-of-sale hierarchies, panel demographics, and time-series sales data to Heap's granular event streams, user properties, and session contexts. It recognizes when product SKUs in Circana match page URLs or interaction targets in Heap, even across inconsistent naming conventions. The system handles date alignment between Circana's weekly reporting periods and Heap's continuous event capture, automatically aggregating or interpolating as needed. You get clean joins between market share metrics and user journey data without writing transformation logic.
faster than building custom pipelines to match retail sales data with digital analytics
Redbird can pull from Circana and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Circana or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Circana into Heap, or from Heap back into Circana. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from new Circana sales reports or any user interaction captured in Heap, then take action across your entire stack.
Fires when Circana releases updated point-of-sale or panel data for your tracked categories and markets.
Triggers when your brand's category position changes beyond a defined percentage in Circana reporting.
Activates when Circana data indicates a tracked promotional window begins or concludes for specified products.
Pull sales velocity, market share, and competitive metrics for specific SKUs or product hierarchies from Circana.
Extract consumer panel data including demographics, purchase frequency, and basket composition from Circana datasets.
Fetch retail price points, distribution breadth, and shelf placement data from Circana for specified time ranges.
Fires when Heap detects a user finishing a specified funnel step, such as checkout completion or feature activation.
Triggers when a user's click or tap activity within a session surpasses a set engagement level in Heap.
Activates when behavioral criteria define a new audience cohort or when segment membership changes in Heap.
Append external attributes like retail purchase status or market segment to Heap user profiles for enriched analysis.
Programmatically define new events from raw Heap autocapture data based on external business logic or data conditions.
Extract aggregated or raw event streams from Heap for integration with external analytics platforms or data lakes.
Join teams using Redbird AI to unify retail performance data and digital analytics. Stop manually bridging Circana sales insights and Heap behavioral data—automate the connection and focus on what the numbers mean.