Automate the flow between enterprise ad serving and CTV distribution. Stop manually reconciling impression data across display and streaming inventory, exporting attribution reports to match with ad fill rates, or toggling between platforms to understand cross-channel performance.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push impression-level and click data from Campaign Manager 360 campaigns into Wurl's analytics systems. Match display and video ad delivery with streaming inventory performance to understand true cross-platform reach and frequency.
When Wurl detects low ad fill rates on specific CTV inventory, trigger automated updates to Campaign Manager 360 trafficking rules. Redirect display or video campaigns to high-performing streaming placements in real time.
Automatically merge Campaign Manager 360 attribution data with Wurl streaming audience metrics. Generate consolidated reports showing deduplicated reach across display, video, and CTV inventory without manual data exports or spreadsheet joins.
Pull streaming content performance and engagement signals from Wurl into Campaign Manager 360. Automatically adjust creative rotations and trafficking priorities based on which content drives higher CTV viewership and ad completion rates.
Monitor frequency capping rules in Campaign Manager 360 against Wurl's streaming ad insertion schedules. Trigger alerts when cross-platform exposure limits risk over-serving audiences or leaving CTV inventory unfilled.
Automatically store Campaign Manager 360 creative asset details, trafficking configurations, and delivery logs alongside Wurl's CTV distribution and ad insertion records. Maintain unified audit trails for advertiser reporting and regulatory compliance across all channels.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Wurl with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Campaign Manager 360's ad serving schema and Wurl's CTV distribution architecture, so your cross-platform advertising data stays connected without custom engineering.
Redbird maps Campaign Manager 360's impression logs, creative IDs, site serving data, and attribution models to Wurl's streaming channel structures, ad pod configurations, fill rate metrics, and content performance data. The platform recognizes how placement IDs in CM360 correspond to CTV inventory slots in Wurl, how frequency caps translate across display and streaming contexts, and how to deduplicate reach across connected TV and traditional digital channels. No manual schema mapping or transformation scripts required.
faster than exporting CM360 reports and manually matching with Wurl analytics CSVs
Redbird can pull from Campaign Manager 360 and Wurl simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Wurl.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Wurl, or from Wurl back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Campaign Manager 360 or any streaming activity in Wurl—Redbird handles the rest.
Fires when a Campaign Manager 360 campaign hits a specified impression or click volume milestone.
Triggers when creative rotations change or new assets are trafficked in Campaign Manager 360.
Activates when Campaign Manager 360 produces a new cross-channel attribution or publisher performance report.
Modify campaign trafficking settings, placement priorities, or rotation schedules in Campaign Manager 360.
Pull granular impression, click, and conversion data from Campaign Manager 360 for external analysis.
Programmatically update frequency capping rules across campaigns or placements in Campaign Manager 360.
Fires when Wurl detects streaming inventory fill rates falling below specified thresholds on CTV platforms.
Triggers when Wurl successfully deploys streaming content to an additional CTV service or channel.
Activates when Wurl refreshes viewership, engagement, or reach data for distributed content.
Modify ad pod configurations, insertion timing, or monetization rules within Wurl's streaming infrastructure.
Push streaming analytics, completion rates, and audience metrics from Wurl to external reporting systems.
Reallocate streaming ad inventory across platforms or channels based on performance signals in Wurl.
Sync Campaign Manager 360 with Wurl and stop manually reconciling display ad delivery with CTV streaming performance. Redbird automates the data work so your media and advertising teams can focus on optimization, not exports.