Sync ad performance data directly into your commerce platform and close the loop between advertising spend and revenue. Stop manually exporting impression logs, building attribution reports in spreadsheets, and reconciling campaign data across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push completed order data, revenue, and product details from Salesforce Commerce Cloud into Campaign Manager 360 as conversion events. Attribute sales to specific display and video campaigns, measure ROAS at the campaign and creative level, and optimize media spend based on actual commerce performance.
Flow impression, click, and creative interaction data from Campaign Manager 360 into Salesforce Commerce Cloud customer records. Build a complete view of which ads each shopper saw before purchasing, enabling personalized follow-up campaigns and better understanding of customer acquisition paths.
Combine Campaign Manager 360 impression logs with Salesforce Commerce Cloud order data to create multi-touch attribution reports. Track the customer journey from first ad exposure through multiple touchpoints to final purchase, measuring frequency, recency, and creative impact on conversion.
Monitor when customers with high order values or cart activity receive campaign impressions but don't complete purchases. Trigger alerts to merchandising or retention teams to adjust promotions, personalize product recommendations, or launch retargeting initiatives.
Push real-time product availability, pricing changes, and catalog updates from Salesforce Commerce Cloud to Campaign Manager 360. Automatically pause or rotate creative assets when products go out of stock, promotions end, or new SKUs launch.
Automatically capture and store matched datasets linking Campaign Manager 360 delivery metrics with Salesforce Commerce Cloud transaction records. Maintain historical records for audit trails, support multi-year attribution analysis, and meet data retention requirements for enterprise advertising.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Campaign Manager 360's impression-level event structures and Salesforce Commerce Cloud's order, customer, and catalog schemas—no manual field mapping required.
Redbird's AI natively parses Campaign Manager 360's Data Transfer files, Floodlight conversion tags, and creative rotation rules alongside Salesforce Commerce Cloud's OCAPI endpoints, order management workflows, and customer profile structures. It automatically matches user identifiers across systems, handles timezone and currency conversions between impression timestamps and transaction records, and reconciles campaign IDs with product SKUs and category hierarchies without custom middleware.
faster attribution reporting than exporting Data Transfer files and joining with commerce exports
Redbird can pull from Campaign Manager 360 and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Campaign Manager 360 or any commerce activity in Salesforce Commerce Cloud—Redbird handles the rest.
Fires when a new campaign begins serving impressions or when an existing campaign is reactivated.
Triggers when a campaign, placement, or creative hits a specified number of delivered impressions.
Activates when a user clicks on a display or video ad, capturing click timestamp and creative details.
Write a Floodlight conversion tag event back to Campaign Manager 360 with revenue and order metadata.
Stop serving a specific creative asset across all placements in response to inventory or catalog changes.
Apply or modify campaign labels based on commerce performance thresholds or product category mappings.
Fires when a customer successfully completes checkout and an order moves to confirmed status.
Triggers when a shopper adds items to cart but doesn't complete purchase within a specified timeframe.
Activates when SKU availability changes, stock levels cross thresholds, or items are marked out-of-stock.
Add campaign exposure data or ad interaction flags to customer profiles in Salesforce Commerce Cloud.
Automatically assign promotion codes or adjust pricing rules based on campaign engagement segments.
Classify shoppers into segments based on which campaigns, creatives, or placements they were exposed to.
Sync Campaign Manager 360 with Salesforce Commerce Cloud in minutes. Stop losing attribution data between your ad server and commerce platform—start measuring true advertising ROI today.