Sync ad engagement data into sales context automatically. Stop manually exporting campaign reports to inform outbound strategy, or guessing which accounts saw your ads. Redbird connects your ad server to your sales execution platform so every rep knows exactly who's been exposed to your campaigns.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append impression, click, and video completion data to prospect records in Outreach when contacts match your ad audience segments. Sales reps see which campaigns prospects interacted with before starting sequences. Surface high-intent signals like repeat ad engagement or video views directly in the sales context.
Launch personalized sales sequences automatically when prospects hit engagement thresholds—like 5+ impressions or video completion. Route engaged accounts to the right rep based on territory and campaign exposure. Turn warm ad traffic into qualified pipeline without manual list uploads.
Push deal creation, stage changes, and revenue data from Outreach back into Campaign Manager 360 reporting dimensions. Build unified dashboards showing which campaigns drive pipeline, not just impressions. Measure true ROAS by connecting ad spend to closed-won revenue at the account level.
Monitor Campaign Manager 360 impression and click trends for accounts with open opportunities in Outreach. Notify account owners when previously-engaged prospects stop seeing or interacting with ads. Trigger re-engagement campaigns or adjust sales messaging based on cooling ad signals.
Combine Campaign Manager 360 campaign performance with Outreach sequence engagement and conversion metrics. Automatically build reports showing which ad campaigns feed which sequences with the highest reply and meeting rates. Identify optimal ad-to-outbound combinations across segments and verticals.
Pull complete ad exposure histories from Campaign Manager 360 when Outreach opportunities close-won. Store impression-level data, creative variants, and frequency metrics in a unified customer record. Build a historical view of the entire customer journey from first impression to closed deal.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Campaign Manager 360's impression and conversion schemas alongside Outreach's prospect and activity models, so you can connect ad performance to sales execution without custom ETL.
Redbird maps Campaign Manager 360 site IDs, placement groups, and advertiser hierarchies to Outreach accounts, prospects, and custom fields automatically. Our AI recognizes impression-level event structures, attribution models, and frequency caps from CM360, then matches them to Outreach's sequence steps, touchpoints, and deal stages. No need to manually define schema mappings or build custom data pipelines—Redbird infers relationships between campaign exposure and sales activity across both platforms.
faster than exporting CM360 reports and uploading prospect lists to Outreach manually
Redbird can pull from Campaign Manager 360 and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Outreach, or from Outreach back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Campaign Manager 360 or any sales activity in Outreach.
Fires when a campaign, placement, or creative delivers a specified number of impressions to a target audience.
Triggered when a prospect watches a video ad to completion or hits a defined percentage threshold.
Fires when a user clicks on a display ad, including creative variant and placement context.
Pull impression, click, and conversion logs filtered by campaign, placement group, or custom audience definition.
Push deal stage, revenue, or sales engagement metrics back into Campaign Manager 360 for attribution reporting.
Compile unified reports combining CM360 ad delivery, frequency, and attribution data with external sales or conversion metrics.
Fires when a new prospect is enrolled in a sales sequence, including sequence name and step details.
Triggered when a prospect replies to an outbound email in an active sequence or one-off message.
Fires when a deal progresses to a new pipeline stage, including stage name and opportunity value.
Append ad exposure metrics, campaign names, or creative details to prospect records in Outreach.
Enroll contacts into specific sales sequences when they meet ad interaction or exposure criteria.
Generate follow-up tasks for sales reps when campaign engagement signals or thresholds are detected.
Sync Campaign Manager 360 with Outreach in minutes. Give your sales team full visibility into ad engagement and close the loop on campaign attribution without building custom integrations.