Redbird AI syncs campaign performance data with audience research to validate targeting, measure reach against consumer profiles, and enrich attribution reports with market insights. Stop manually exporting impression data and cross-referencing audience demographics in spreadsheets.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append local market audience profiles, purchasing behavior, and media habits to Campaign Manager 360 attribution reports. Surface whether your delivered impressions align with target consumer segments identified in Scarborough research.
Compare actual impression delivery and frequency caps from Campaign Manager 360 against expected audience reach from Scarborough local market data. Flag campaigns where delivery patterns diverge from target audience media consumption habits.
Push granular Campaign Manager 360 engagement data into Scarborough audience profiles to analyze which consumer purchasing behaviors correlate with campaign interaction. Build feedback loops between actual ad performance and research-based audience expectations.
Layer Nielsen Scarborough local market demographics and media channel preferences onto Campaign Manager 360 cross-publisher attribution data. Generate reports that show not just where ads delivered, but whether they reached the intended consumer segments.
Monitor real-time Campaign Manager 360 delivery metrics and trigger notifications when impressions fall short of Nielsen Scarborough audience size and media consumption forecasts. Include actionable context about which demographic segments are underrepresented.
Combine Campaign Manager 360 creative rotation metrics with Nielsen Scarborough purchasing behavior and lifestyle data for long-term analysis. Build a unified archive that connects which creative performed best with which consumer segments and market characteristics.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Campaign Manager 360's impression tracking schemas and Nielsen Scarborough's audience measurement data structures, connecting ad delivery metrics with consumer research without manual mapping.
Redbird automatically maps Campaign Manager 360 placement IDs, site dimensions, and creative identifiers to Nielsen Scarborough market definitions, demographic segments, and media consumption indexes. The platform interprets DFA reporting schemas, Scarborough survey methodologies, and cross-references delivered impressions with audience composition data. No need to manually align DMA codes, reconcile creative formats with media types, or build custom joins between impression logs and consumer behavior datasets.
faster audience validation vs manual exports and spreadsheet cross-references
Redbird can pull from Campaign Manager 360 and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Nielsen Scarborough, or from Nielsen Scarborough back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign delivery events in Campaign Manager 360 or audience data updates in Nielsen Scarborough.
Trigger when a campaign flight ends and final impression counts are available.
Fire when user-level frequency thresholds are met across placements.
Start workflows when unified attribution reports are ready for analysis.
Pull granular impression and click logs with placement and creative dimensions.
Append audience validation insights to campaign metadata in Campaign Manager 360.
Apply Scarborough-derived audience labels to Campaign Manager 360 placements for reporting.
Trigger when Nielsen Scarborough updates local market audience measurements.
Fire when custom audience profiles become available for media planning.
Start workflows when cross-channel reach benchmarks change for a DMA.
Pull age, income, and lifestyle data for specific geographic markets.
Extract product category and brand consumption patterns for target audiences.
Get cross-platform media consumption habits and reach estimates for planning.
Redbird AI connects Campaign Manager 360 and Nielsen Scarborough so your media and planning teams work from the same unified view of campaign performance and audience reality.