Sync ad engagement data into lead scoring and nurture workflows automatically. Stop manually exporting impression and click data from DCM, wrestling with CSVs, and guessing which display campaigns actually drove pipeline. Redbird connects your ad delivery data directly to marketing automation.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push ad interaction data from Campaign Manager 360 into Marketo as custom activities. Score leads based on display ad exposure, retargeting engagement, and video completion rates. Trigger nurture workflows when prospects hit frequency thresholds or engage with specific creative variants.
Send high-value lead segments from Marketo to Campaign Manager 360 as match lists for retargeting. Automatically update audiences based on lifecycle stage changes, content downloads, or webinar attendance. Suppress converted customers from prospecting campaigns in real-time.
Enrich Marketo lead records with Campaign Manager 360 exposure data including ad frequency, creative variants seen, and video quartile completions. Adjust lead scores when prospects engage with ABM display campaigns or watch video ads to completion. Identify warm accounts showing both paid and organic engagement.
Merge Campaign Manager 360 impression and click data with Marketo opportunity attribution to build multi-touch reports. Track which display campaigns, placements, and creative variants contribute to pipeline progression. Calculate cost-per-lead and cost-per-opportunity across all digital channels without manual data stitching.
Trigger Marketo alerts and interesting moments when named accounts hit impression frequency thresholds or click ABM creative. Surface Campaign Manager 360 engagement data in sales cadences and account views. Notify account owners when multiple contacts at the same company interact with video ads.
Automatically export Campaign Manager 360 delivery logs matched to Marketo lead identifiers for long-term storage. Maintain complete audit trails of which ads were served to which prospects across all campaigns. Meet data retention requirements while preserving the linkage between ad exposure and marketing touchpoints.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Campaign Manager 360's impression-level event schemas and Marketo's lead activity model, so your ad engagement data flows into scoring and segmentation without transformation work.
Redbird maps Campaign Manager 360's impression, click, and conversion events to Marketo's custom activity types and lead fields automatically. The platform understands Floodlight configurations, creative rotation logic, placement hierarchies, and how to match DCM Site IDs to Marketo lead records. It handles de-duplication across multiple touchpoints, respects Marketo's API rate limits, and maintains referential integrity between ad campaigns and nurture programs without custom field mapping.
faster than exporting CSVs from DCM and uploading to Marketo manually
Redbird can pull from Campaign Manager 360 and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Marketo, or from Marketo back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start workflows from any Campaign Manager 360 delivery event or Marketo lead activity, and take action in either system automatically.
Fires when a new campaign or placement begins serving impressions in Campaign Manager 360.
Triggers when a user hits a defined frequency cap or engagement level across campaigns.
Activates when Campaign Manager 360 records a conversion event from tracked activity.
Push a segmented list of user IDs or emails to Campaign Manager 360 for retargeting.
Modify which creative variants are served based on performance data from other systems.
Automatically stop ad delivery to sites or placements that don't meet engagement thresholds.
Fires when a lead's score crosses a threshold based on behavior or demographic changes.
Triggers when a lead moves between stages like MQL to SQL or enters a buying stage.
Activates when a lead opens, clicks, or unsubscribes from nurture campaign emails.
Log Campaign Manager 360 ad interactions as custom activities in a lead's timeline.
Adjust scoring values based on display ad exposure, frequency, or creative engagement.
Enroll leads in specific streams or campaigns based on their ad engagement patterns.
Stop losing attribution between ad delivery and lead nurture. Redbird connects Campaign Manager 360 and Marketo so your display campaigns feed directly into scoring, segmentation, and pipeline reporting.