Stop manually exporting campaign data and rebuilding audience segments across platforms. Redbird AI syncs Campaign Manager 360 ad performance directly into Mailchimp audiences, automating retargeting workflows and attribution analysis without CSV downloads or API scripts.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture users who clicked or viewed your display ads in Campaign Manager 360 and add them to targeted Mailchimp segments. Build nurture sequences for high-intent audiences based on actual ad interaction data, eliminating manual audience exports and ensuring timely follow-up.
Generate automated Campaign Manager 360 performance reports showing impressions, clicks, conversions, and creative performance by campaign or placement. Deliver formatted digests through Mailchimp to keep media teams and executives aligned without logging into DCM or building manual dashboards.
Automatically exclude active email subscribers or specific Mailchimp segments from display ad campaigns to prevent message fatigue and optimize ad spend. Keep suppression lists current as subscribers join, unsubscribe, or move between segments without manual floodlight configuration.
Monitor Campaign Manager 360 click-through rates in real-time and trigger Mailchimp notifications to media buyers when performance degrades. Include placement details, creative IDs, and comparison benchmarks so teams can pause underperforming inventory or rotate creatives immediately.
Match email subscribers to display ad impressions and clicks, appending campaign exposure history and frequency data to Mailchimp contact records. Enable email teams to personalize messaging based on which creatives or product categories users have already seen in display channels.
Detect when previously engaged email subscribers stop opening or clicking campaigns in Mailchimp, then automatically add them to Campaign Manager 360 retargeting audiences. Re-engage cold contacts through display touchpoints without manual list building or Floodlight tag management.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Mailchimp with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands Campaign Manager 360's impression-level event schemas and Mailchimp's contact and segment structures, translating between enterprise ad serving data and email marketing automation without custom field mapping.
Redbird natively parses Campaign Manager 360 reporting dimensions—placements, creatives, site IDs, Floodlight conversions—and maps them to Mailchimp's audience tags, merge fields, and segment conditions. The platform handles DCM's nested campaign hierarchies and Mailchimp's list architecture automatically, resolving schema differences between impression-level ad data and contact-level marketing records. Whether you're syncing clicker audiences or enriching subscribers with ad exposure frequency, Redbird structures the data flow without requiring you to understand both APIs.
faster than exporting DCM reports and rebuilding Mailchimp segments manually
Redbird can pull from Campaign Manager 360 and Mailchimp simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Mailchimp.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Mailchimp, or from Mailchimp back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any ad delivery event in Campaign Manager 360 or audience change in Mailchimp.
Fires when a campaign or placement delivers a specified number of impressions across publisher inventory.
Activates when a specific creative's click-through rate drops below your defined performance threshold.
Triggers when a tracked conversion event fires through Campaign Manager 360 Floodlight tags.
Generates detailed reporting on impressions, clicks, and conversions by placement, site, or creative rotation.
Builds a user list based on impression exposure, click activity, or conversion events within date ranges.
Pauses, activates, or adjusts campaign settings based on performance conditions or external triggers.
Fires when a subscriber joins a specific audience segment based on tags, behavior, or field conditions.
Activates when a contact's open or click rate falls below threshold over a trailing period.
Triggers when a specific email campaign or automation sequence is delivered to a segment.
Appends subscribers to targeted segments based on ad interaction data or external performance signals.
Writes custom field data to subscriber records, including ad exposure frequency or campaign interaction history.
Delivers formatted reports or alerts to internal stakeholders through Mailchimp's transactional sending.
Sync Campaign Manager 360 and Mailchimp in minutes. Redbird AI handles the schema translation, audience matching, and workflow automation so your media and email teams stay aligned without manual data work.