Stop manually exporting impression data and matching ad exposures to user behavior. Redbird AI syncs Campaign Manager 360 ad delivery events with Heap's autocaptured interactions, so you can measure how campaigns drive product engagement and conversions without spreadsheets or custom ETL.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically append ad exposure events from Campaign Manager 360 to individual user profiles in Heap. Redbird maps cookie IDs and device identifiers to create unified behavioral timelines that show which display or video ads users saw before converting or engaging with product features.
Flow conversion events from Heap back to Campaign Manager 360 with full campaign context. Redbird tracks which specific creatives, placements, and publishers drove downstream product actions, enabling true cross-platform attribution without relying on last-click models.
Automatically sync user segments created from Heap's autocaptured interaction data back to Campaign Manager 360 as audience lists. Target users based on specific product behaviors, friction points, or feature usage patterns discovered retroactively in Heap.
Merge Campaign Manager 360 impression, click, and frequency data with Heap's behavioral funnel metrics in automated reports. Redbird joins datasets on user identifiers to show how campaign reach translates to actual product adoption, feature discovery, and retention.
Monitor Campaign Manager 360 delivery data against Heap product usage patterns and trigger alerts when campaigns show strong ad metrics but weak downstream behavior. Identify creative or targeting issues before budget is wasted on campaigns that don't drive meaningful product interaction.
Continuously sync historical Campaign Manager 360 impression, viewability, and frequency capping data into Heap's data warehouse integrations. Enables retroactive analysis of how different campaign strategies, creative approaches, and frequency levels impacted user behavior months or quarters later.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Campaign Manager 360 and Heap with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Campaign Manager 360's campaign taxonomy and Heap's autocaptured event schemas, so you can connect ad delivery to product behavior without custom mapping.
Redbird natively parses Campaign Manager 360's site, placement, creative, and advertiser hierarchies alongside impression-level metrics like viewability and frequency. It maps these structures to Heap's user properties, event streams, and session data—matching users across cookie IDs, device identifiers, and custom user IDs. The AI handles schema evolution when you add new custom dimensions in Campaign Manager 360 or when Heap captures new interaction types, keeping attribution flows accurate without manual reconfiguration.
faster than building custom impression-to-behavior pipelines
Redbird can pull from Campaign Manager 360 and Heap simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Campaign Manager 360 or Heap.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Campaign Manager 360 into Heap, or from Heap back into Campaign Manager 360. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Campaign Manager 360 or user interaction in Heap, and take action across both platforms.
Fires when a campaign finishes its flight dates and final impression counts are available.
Triggers when a specific placement or site delivers a defined number of impressions.
Fires when trafficking teams upload and assign new creative assets to active campaigns.
Pulls granular impression, click, and activity data with user identifiers for downstream analysis.
Adds or removes user IDs from audience targeting lists used in active or upcoming campaigns.
Creates cross-channel attribution reports showing conversion paths and credit allocation across publishers.
Fires when a user performs a designated conversion action like signup, purchase, or feature activation.
Triggers when autocaptured events show users following a defined sequence of clicks or page views.
Fires when retroactive analysis places a user into a newly created or updated behavioral cohort.
Appends campaign exposure metadata as custom properties on individual user profiles in Heap.
Logs synthetic events that combine Heap interaction data with Campaign Manager 360 impression details.
Syncs behavioral segments enriched with ad exposure data to connected data warehouse for deeper analysis.
See how Redbird AI connects Campaign Manager 360 and Heap to give your team complete visibility from ad impression to product behavior—without building custom attribution pipelines.