Automate the flow of campaign performance, engagement metrics, and customer lifecycle data from Braze into Tableau dashboards. Stop exporting CSVs, manual data prep, and chasing down campaign metrics across systems.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push send volumes, open rates, click rates, conversion metrics, and revenue attribution from Braze campaigns into Tableau datasets. Keep executive dashboards current without manual exports. Surface campaign ROI and engagement trends alongside business KPIs.
Stream user journey events, campaign touches, and conversion milestones from Braze into Tableau for cohort analysis and funnel visualization. Track how lifecycle campaigns influence retention, activation, and monetization across segments.
Pull Braze campaign metrics and blend with transaction data already in Tableau to create unified marketing performance views. Schedule automated refresh of campaign attribution dashboards showing downstream revenue impact by channel and message type.
Export step-level engagement metrics from Braze Canvas journeys into Tableau for detailed path analysis. Visualize drop-off rates, conversion timing, and variant performance across complex multi-step campaigns without manual data stitching.
Automatically capture daily or weekly snapshots of Braze segment sizes, campaign volumes, and engagement benchmarks into Tableau extracts. Build historical trend dashboards showing how messaging strategies and audience engagement evolve over quarters and years.
Monitor Braze campaign performance visualized in Tableau and trigger notifications when engagement rates, unsubscribe spikes, or send volumes breach thresholds. Enable proactive campaign optimization based on real-time dashboard alerts.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Tableau with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's campaign structure, event schemas, and user attributes alongside Tableau's data source requirements and refresh workflows.
Redbird maps Braze campaign IDs, Canvas step names, custom event properties, and segment definitions to Tableau dimension and measure structures automatically. It understands nested campaign variants, user attribute schemas, and how to structure time-series engagement data for dashboard consumption. No need to write custom ETL scripts or maintain field mapping documentation — the AI adapts when you add new campaign tags or custom events.
faster than exporting Braze CSVs and prepping data for Tableau manually
Redbird can pull from Braze and Tableau simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Tableau.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Tableau, or from Tableau back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign sends, dashboard refreshes, or any event in your marketing and analytics stack.
Trigger when a Braze campaign or Canvas message is sent to users.
Trigger when a Braze segment crosses a size threshold or changes significantly.
Trigger when users log specific behavioral events tracked in Braze.
Pull send, open, click, conversion, and revenue metrics for specified campaigns.
Extract step-level performance and user flow data from Canvas journeys.
Query user-level behavioral events and session data within date ranges.
Trigger when a Tableau data extract or live connection completes a refresh cycle.
Trigger when metrics in a Tableau dashboard exceed or fall below defined values.
Trigger after a scheduled Tableau workbook or data source update finishes.
Push new rows or refresh Tableau extracts with updated campaign and engagement data.
Trigger a manual refresh of Tableau dashboards to reflect latest data.
Generate new Tableau extract files from Braze data for historical archiving or sharing.
Stop manually exporting Braze reports and rebuilding Tableau dashboards. Let Redbird sync your campaign data and keep your marketing analytics current automatically.