Automate the data flow between your customer data platform and engagement engine. Stop manually exporting campaign events, reconciling user attributes, or building custom pipelines to sync behavioral data with messaging audiences.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push email opens, push clicks, in-app dismissals, and conversion events from Braze into Segment as track calls. Enrich your unified customer profile with engagement data and make lifecycle marketing performance visible across your analytics stack.
Listen for changes to Segment computed traits and personas, then sync updated attributes to Braze user profiles in real time. Keep your campaign segmentation criteria current without manual exports or CSV uploads.
Append Canvas step names, variant IDs, and message metadata to conversion events flowing through Segment. Connect downstream revenue or retention analysis directly to specific lifecycle campaigns and creative treatments without joining data manually.
When new audiences are created or updated in Segment, automatically generate corresponding user segments in Braze using API-based attribute filters. Eliminate the lag between audience definition and campaign activation.
Pull message send volumes, click rates, and unsubscribes from Braze, join with post-click conversion events from Segment, and deliver automated reports showing true campaign ROI. Surface which lifecycle messages drive downstream product engagement and revenue.
Monitor subscription states and global control groups in Braze against consent metadata in Segment. Get notified when users marked as opted-out in Segment remain targetable in Braze, preventing compliance issues before sends.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Segment with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's campaign orchestration data model and Segment's event schema standards, so you can automate the messy work of keeping them in sync.
Redbird natively parses Braze campaign APIs, user export schemas, and Currents event streams alongside Segment's track/identify spec, computed traits, and Personas audiences. It maps between Braze external user IDs and Segment anonymous/user IDs automatically, handles nested custom attributes on both sides, and reconciles event taxonomies so your engagement data and behavioral data tell a coherent story. No custom transformations or middleware required.
faster than building custom ETL between Braze Currents and Segment Sources
Redbird can pull from Braze and Segment simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Segment.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Segment, or from Segment back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Braze or behavioral event in Segment, then automate the workflows that keep your engagement and analytics platforms aligned.
Trigger when a user enters a Canvas journey or receives a campaign message across any channel.
Fire when users open emails, click push notifications, or interact with in-app messages.
Detect when users unsubscribe, opt in, or update channel preferences in Braze.
Write or append custom attributes to Braze user profiles from external data sources.
Programmatically update segment membership or suppress users from active campaigns.
Log custom events to user profiles to trigger downstream Canvas steps or analytics.
Fire when Segment receives a new behavioral event from web, mobile, or server sources.
Trigger when a user's calculated trait value changes based on event aggregations or SQL.
Detect when users enter or exit a Personas audience definition in real time.
Update user profiles in Segment with new attributes or enriched metadata from other systems.
Inject custom events into the Segment pipeline to trigger analytics tools or data warehouses.
Write privacy and consent metadata to user profiles for governance and compliance tracking.
See how Redbird keeps Braze and Segment in sync without custom ETL. Automate campaign data flows, enrich behavioral profiles, and surface true lifecycle marketing performance.