Sync commerce events and customer data between your e-commerce platform and marketing automation in real time. Stop manually exporting order data, stitching together customer profiles, or building custom ETL pipelines to keep Braze segments fresh with Commerce Cloud purchase behavior.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send order completion, cart abandonment, and product browse events from Commerce Cloud to Braze as custom events. Trigger personalized win-back, cross-sell, and replenishment campaigns based on real-time shopping behavior without manual CSV uploads or middleware.
Keep Braze customer attributes synchronized with Commerce Cloud data including total spend, order count, average order value, and product category preferences. Enable marketing teams to segment and personalize campaigns using up-to-date commerce metrics without waiting on data warehouse refreshes.
Send email open, click, and campaign engagement events from Braze to Commerce Cloud customer profiles. Enable Commerce Cloud's Einstein recommendations and personalization engine to factor in email behavior when tailoring product suggestions and homepage content.
Build dynamic Braze audience segments based on Commerce Cloud product catalog interactions, category browsing depth, and wishlist additions. Automatically refresh segment membership as shopping behavior evolves, ensuring lifecycle campaigns target the right customers with relevant product recommendations.
Monitor when customers with high Commerce Cloud lifetime value stop engaging with Braze campaigns—tracking email unsubscribes, declining open rates, or campaign fatigue. Trigger alerts to retention teams with full context on purchase history and engagement trends for immediate intervention.
Automatically compile reports showing which Braze campaigns and message variants drove Commerce Cloud conversions, revenue, and product category sales. Correlate email sends, push notifications, and in-app messages with downstream purchase behavior without manual event matching across systems.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Salesforce Commerce Cloud with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze's event taxonomy and behavioral data model and Salesforce Commerce Cloud's customer, order, and product catalog schemas—so you can connect commerce data to marketing automation without custom code.
Redbird recognizes Commerce Cloud's order objects, product catalogs, customer profiles, and basket events—and knows how to structure them as Braze custom events, user attributes, and purchase data. It handles field mapping between Commerce Cloud's shopper demographics and Braze's customer profiles, ensures product IDs and SKUs align across systems, and converts Commerce Cloud's order totals and transaction metadata into Braze event properties that trigger the right campaigns. No need to maintain transformation scripts or deal with API version mismatches.
faster than building custom Commerce Cloud to Braze sync pipelines
Redbird can pull from Braze and Salesforce Commerce Cloud simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Salesforce Commerce Cloud.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Salesforce Commerce Cloud, or from Salesforce Commerce Cloud back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any customer engagement event in Braze or commerce transaction in Salesforce Commerce Cloud—Redbird handles the rest.
Trigger when a Braze email, push, SMS, or in-app campaign is sent to a user or successfully delivered.
Trigger when a customer opens an email, clicks a link, or interacts with an in-app message in Braze.
Trigger when a customer qualifies for or leaves a dynamic Braze audience segment based on behavioral or attribute changes.
Add a new user to Braze or update existing customer attributes like lifetime value, product preferences, or segment tags.
Send a custom event to Braze with properties like order ID, product SKU, purchase amount, or behavioral metadata.
Record a purchase in Braze with revenue, product details, and currency for campaign attribution and lifecycle triggers.
Trigger when a customer successfully completes checkout and places an order in Commerce Cloud.
Trigger when a logged-in shopper adds items to their basket but doesn't complete purchase within a set timeframe.
Trigger when a customer browses a product detail page or saves an item to their wishlist for future consideration.
Sync marketing engagement data, campaign preferences, or segment membership back to Commerce Cloud customer records.
Automatically assign a personalized promotion or coupon code to a customer's Commerce Cloud profile based on Braze campaign triggers.
Build a Commerce Cloud customer segment based on Braze engagement behavior for personalized storefront or merchandising rules.
Sync Braze and Salesforce Commerce Cloud in minutes. Stop wrestling with custom integrations and start automating the data work between your marketing and e-commerce platforms.