Sync survey responses into customer segments, trigger feedback requests based on campaign behavior, and close the loop between experience data and lifecycle marketing. Stop manually exporting CSVs, matching user IDs across systems, and updating audience attributes one platform at a time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically send NPS or CSAT surveys to users who finish key lifecycle journeys in Braze. Redbird identifies campaign completion events and triggers personalized Qualtrics surveys with user context, ensuring timely feedback collection without manual list uploads.
When customers submit low NPS scores in Qualtrics, Redbird writes the feedback score and category to their Braze profile as custom attributes. Marketing teams can instantly segment detractors and trigger win-back campaigns without waiting for data warehouse syncs.
Automatically build and update Braze audience segments using Qualtrics survey completion data and sentiment scores. Redbird maps response data to user profiles, enabling teams to suppress engaged survey takers from further requests or create promoter advocacy campaigns.
Track which Braze users converted through abandoned cart flows and automatically trigger post-purchase satisfaction surveys in Qualtrics. Redbird connects purchase event data with campaign attribution, delivering surveys at the right moment in the customer journey.
Capture every survey submission as a custom event in Braze, preserving response metadata and scores in the user timeline. This creates a unified view of feedback alongside engagement behavior, enabling teams to measure how survey participation impacts retention and LTV.
Monitor Qualtrics responses for specific keywords or low satisfaction scores from VIP segment users. Redbird triggers Canvas entry in Braze to route these customers into personalized concierge flows, combining feedback signals with engagement orchestration in real time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Qualtrics with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's event schemas, user attributes, and Canvas orchestration logic alongside Qualtrics response data structures, embedded fields, and XM Directory contact records—no custom code or middleware required.
Redbird automatically maps Braze external user IDs to Qualtrics contact records, understands custom event properties and Canvas entry conditions, and translates survey response fields into Braze custom attributes. The AI recognizes embedded data structures, handles nested response arrays, and manages bidirectional syncs between XM Directory contacts and Braze user profiles. When schemas change—like new survey questions or updated Braze attribute keys—Redbird adapts the mapping without breaking workflows.
faster than building survey-to-engagement sync via webhooks and data warehouse ETL
Redbird can pull from Braze and Qualtrics simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Qualtrics.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Qualtrics, or from Qualtrics back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from campaign events in Braze or survey completions in Qualtrics—Redbird connects every signal across both platforms.
Fires when a user completes a specific Canvas step or journey path in Braze.
Triggers when Braze logs a custom event like purchase, feature_activation, or subscription_renewed.
Detects when a user profile matches the criteria for a specific Braze audience segment.
Write new attribute values to Braze user profiles, such as survey_completed_date or nps_score.
Log a custom event in Braze event streams, preserving metadata like survey_id and response_category.
Trigger Canvas entry for specific users based on conditions from Qualtrics feedback data.
Fires when a respondent completes and submits a Qualtrics survey with response data.
Triggers when a survey response includes an NPS score below or above a defined threshold.
Detects when a new contact record is created in the Qualtrics contact database.
Create a unique, personalized survey link for a specific contact with embedded user data.
Write attributes from Braze user profiles into Qualtrics contact records as embedded data fields.
Trigger email or SMS survey distribution through Qualtrics to specific contacts based on Braze events.
Sync Braze engagement data with Qualtrics feedback in minutes. Stop wrestling with user ID mapping, webhook failures, and manual CSV exports between your marketing and experience platforms.