Connect Braze and
Power BI with AI

Redbird AI syncs your Braze campaign data, user engagement metrics, and lifecycle performance directly into Power BI dashboards. Stop exporting CSVs and manually refreshing reports — get automated, real-time marketing analytics that show campaign ROI, retention impact, and channel performance across your entire stack.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Braze campaign performance metrics into Power BI dashboards automatically

Push campaign send volumes, open rates, click rates, conversion metrics, and variant performance from Braze directly into Power BI datasets. Update executive dashboards daily with fresh engagement data without manual exports. Track campaign ROI alongside revenue data from your CRM and data warehouse.

Build real-time Canvas funnel reports showing user progression and drop-off

Extract Canvas step entry, exit, and conversion events from Braze and model them in Power BI to visualize lifecycle journey performance. Automatically calculate conversion rates, time-to-convert, and abandonment points across multi-step campaigns. Surface insights on which Canvas branches drive the highest downstream retention.

Create unified customer engagement dashboards combining Braze and product analytics

Merge Braze messaging events with product usage data, support tickets, and transaction history in Power BI. Build comprehensive customer health scores that include email engagement, push opt-in status, and campaign responsiveness. Enable customer success teams to see full engagement context in one view.

Automate weekly campaign performance reports for stakeholders by channel

Generate Power BI reports summarizing Braze campaign performance by channel, audience segment, and business objective. Include send volume trends, engagement rate benchmarks, and year-over-year comparisons. Distribute reports automatically to marketing leadership and channel owners every Monday morning.

Alert marketing teams when campaign engagement rates drop below benchmarks

Monitor Braze campaign metrics in Power BI and trigger Slack or email alerts when open rates, click rates, or conversion rates fall outside expected ranges. Flag underperforming segments or message variants automatically. Enable rapid campaign optimization without waiting for weekly report reviews.

Archive historical Braze campaign data for long-term trend analysis and compliance

Continuously sync Braze send events, user engagement history, and subscription state changes into Power BI data models for historical reporting. Maintain multi-year campaign performance records beyond Braze's retention limits. Support compliance audits with complete messaging history across all channels.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and Power BI with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird AI understands Braze's campaign structure, event schemas, and engagement metrics alongside Power BI's data modeling requirements and refresh patterns.

AI that speaks both Braze events and Power BI data models

Redbird automatically maps Braze campaign objects, Canvas steps, user events, and custom attributes to optimized Power BI datasets and relationships. Our AI understands how to structure Braze messaging events for time-series analysis, segment performance reporting, and cohort-based dashboards. We handle nested campaign variants, dynamic user properties, and event-level attribution without custom ETL scripts. Redbird keeps your Power BI models in sync as your Braze campaigns evolve, automatically detecting new message types, segments, and custom events.

Campaign & Canvas metrics
User engagement events
Segment membership tracking
Multi-variant performance
10×

faster than building Braze export pipelines and Power BI refresh jobs

No REST API wrappers, no manual schema mapping, no separate ETL orchestration

Auto-generated reports

Redbird can pull from Braze and Power BI simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Power BI.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into Power BI, or from Power BI back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any Braze campaign event or Power BI dataset change and orchestrate actions across your entire marketing and analytics stack.

Braze
Triggers & Actions
Trigger

Campaign sent

Trigger when a Braze campaign or Canvas message is sent to users.

Trigger

User engagement event

Trigger when users open emails, click links, or engage with push or in-app messages.

Trigger

Campaign variant performance threshold

Trigger when A/B test variants reach statistical significance or performance benchmarks.

Action

Export campaign metrics

Pull campaign-level performance data including sends, opens, clicks, and conversions.

Action

Retrieve user segment data

Extract segment membership counts, criteria, and historical size trends.

Action

Fetch Canvas step analytics

Get entry counts, conversion rates, and drop-off metrics for each Canvas step.

Power BI
Triggers & Actions
Trigger

Dataset refreshed

Trigger when a Power BI dataset completes a scheduled or on-demand refresh.

Trigger

Report threshold exceeded

Trigger when dashboard metrics cross defined thresholds or anomaly detection rules.

Trigger

Workspace published

Trigger when new reports or dashboards are published to a Power BI workspace.

Action

Update dataset

Push new rows or update existing records in Power BI datasets and tables.

Action

Trigger dataset refresh

Initiate an on-demand refresh of Power BI datasets after upstream data changes.

Action

Create or update report

Programmatically build or modify Power BI reports and visualizations.

Braze
+
Power BI

Ready to connect your stack?

Start syncing Braze campaign data into Power BI dashboards in minutes. Redbird AI handles the integration, transformation, and ongoing orchestration so your team can focus on optimizing marketing performance instead of wrangling data exports.

Get started → Book a demo