Connect Braze and
PostHog with AI

Automatically sync campaign engagement data into PostHog for complete behavioral analysis, and trigger personalized Braze campaigns based on product usage patterns. Stop manually exporting CSVs, reconciling user IDs, or building custom ETL pipelines to understand how messaging impacts product adoption.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Send Braze campaign engagement events to PostHog for full-funnel attribution

Automatically capture email opens, push clicks, in-app message interactions, and SMS conversions as PostHog events. Analyze how lifecycle campaigns influence product activation, feature adoption, and retention cohorts alongside native product events.

Trigger Braze campaigns when PostHog detects high-intent product behavior

Launch personalized email or push sequences when users complete key product milestones, hit usage thresholds, or exhibit churn risk patterns identified in PostHog funnels. Close the loop between product analytics and engagement automation.

Sync PostHog feature flag assignments to Braze user profiles for variant-specific messaging

Update Braze custom attributes whenever PostHog assigns users to feature flags or experiment variants. Send targeted onboarding messages, feature announcements, or survey invitations based on what version of the product each user sees.

Enrich PostHog user profiles with Braze subscription status and channel preferences

Pull email subscription state, push token status, channel preferences, and content card engagement history into PostHog as user properties. Segment product analytics by communication preferences to understand engaged vs. unreachable user cohorts.

Create Braze segments from PostHog cohorts for behavior-based campaign targeting

Automatically sync PostHog retention cohorts, power user segments, or churn risk groups into Braze as audience filters. Target campaigns based on actual product usage patterns rather than just demographic or CRM data.

Generate weekly campaign impact reports showing PostHog conversion metrics by Braze Canvas

Analyze how each Braze campaign and message variant drives downstream product activation, feature adoption, and revenue events tracked in PostHog. Surface which lifecycle messages actually move product metrics, not just engagement rates.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and PostHog with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Braze's campaign orchestration data model and PostHog's event-based analytics schema, automatically reconciling user identities and event structures across both platforms.

AI that maps campaign events to product analytics

Redbird automatically translates Braze engagement events into PostHog's event schema with proper property mapping, handles external_id to distinct_id resolution, and enriches campaign touchpoints with Canvas name, variant ID, and message channel context. The AI understands Braze's nested campaign hierarchy and PostHog's person properties model, so you don't need to manually configure field mappings or write transformation logic. It recognizes when Braze custom attributes should become PostHog person properties versus event metadata.

Event schema translation
User ID reconciliation
Campaign metadata enrichment
Bidirectional property sync
10×

faster than building custom webhooks and transformation scripts to sync campaign data with product analytics

No need for middleware, custom API integrations, or manual CSV exports to connect engagement and product metrics

Auto-generated reports

Redbird can pull from Braze and PostHog simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or PostHog.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into PostHog, or from PostHog back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start workflows from any campaign event in Braze or product behavior in PostHog, and automate actions across both systems.

Braze
Triggers & Actions
Trigger

User enters Canvas flow

Triggers when a user is added to a specific Braze Canvas journey or campaign.

Trigger

Email or push message sent

Fires when Braze delivers an email, push notification, in-app message, or SMS to a user.

Trigger

Campaign engagement event occurs

Detects opens, clicks, dismissals, or conversions on any Braze message across channels.

Action

Update user custom attributes

Write product behavior scores, feature adoption flags, or cohort membership into Braze user profiles.

Action

Add user to segment or Canvas

Enroll users into targeted campaigns or audience segments based on PostHog analytics triggers.

Action

Log custom event to user profile

Send product milestone events, churn signals, or conversion moments back to Braze for targeting.

PostHog
Triggers & Actions
Trigger

Product event tracked

Fires when PostHog captures a specific user action like feature usage, pageview, or custom event.

Trigger

User completes funnel step

Triggers when a user progresses through or drops off a defined conversion funnel in PostHog.

Trigger

Feature flag variant assigned

Detects when PostHog assigns a user to a feature flag or experiment variant.

Action

Create or update person properties

Enrich PostHog user profiles with campaign engagement history, channel preferences, or subscription status.

Action

Track custom event with properties

Send Braze campaign interactions into PostHog as structured events with message and variant metadata.

Action

Add user to cohort

Build PostHog behavioral cohorts based on Braze engagement patterns or campaign membership.

Braze
+
PostHog

Ready to connect your stack?

Stop building custom integrations to connect campaign engagement with product analytics. Redbird syncs Braze and PostHog automatically, so you can focus on understanding what drives activation and retention.

Get started → Book a demo