Sync Braze engagement segments to Pinterest Ads audiences automatically. Stop manually exporting CSVs, rebuilding custom audiences, or reconciling conversion data across platforms. Redbird AI keeps your lifecycle marketing and Pinterest campaigns aligned in real time.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push users who've opened recent emails, clicked product links, or browsed specific categories in your app to matched Pinterest audiences. Keep your retargeting fresh without manual exports or audience rebuilds.
Monitor users who clicked Pinterest ads but didn't convert, then automatically enroll them in targeted Braze email or push sequences. Close the loop between paid social discovery and owned channel conversion.
Write back Pinterest ad clicks, pin saves, and product views to Braze user attributes. Enable your lifecycle team to personalize messaging based on which products users discovered on Pinterest.
Aggregate campaign data from both platforms to analyze how Pinterest discovery drives app engagement and how Braze messaging influences Pinterest conversion rates. Surface true cross-channel attribution without spreadsheet joins.
When users complete purchases or subscriptions tracked in Braze, immediately remove them from active Pinterest retargeting audiences. Reduce wasted spend and improve customer experience.
Monitor discrepancies between Pinterest-reported conversions and actual Braze event tracking. Get notified when pixel implementation issues or attribution mismatches exceed thresholds so you can fix tracking before budget waste compounds.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Pinterest Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands how Braze's event streams, user attributes, and segment exports map to Pinterest's audience targeting, conversion tracking, and campaign structures.
Redbird automatically maps Braze custom events, user properties, and segment membership to Pinterest audience list formats and tag parameters. It handles field transformations like hashing emails for customer list matching, normalizing product IDs between your catalog and Pinterest pins, and translating Braze's nested event properties into Pinterest's conversion event schema. When Pinterest updates audience match requirements or Braze changes how Canvas sends are attributed, Redbird adapts the sync logic without breaking your workflows.
faster than exporting Braze segments, formatting CSVs, and manually uploading Pinterest audiences
Redbird can pull from Braze and Pinterest Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Pinterest Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Pinterest Ads, or from Pinterest Ads back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Braze user event or Pinterest campaign change, then take action across both platforms instantly.
Fire when segment membership changes based on behavior, attributes, or campaign engagement.
Trigger when users reach specific milestones in multi-step lifecycle journeys.
Respond to product views, purchases, cart abandonment, or any app or web event.
Write new data fields to user records for segmentation and personalization.
Automatically enroll users in targeted email, push, or SMS flows.
Log external interactions as Braze events for attribution and trigger logic.
Fire when users engage with promoted pins or save content for later.
Trigger on checkout, signup, add-to-cart, or custom conversion pixel fires.
Respond when campaigns hit budget limits, CPA targets, or impression milestones.
Update custom audience membership for retargeting and lookalike campaigns.
Configure event tracking parameters and conversion attribution windows.
Automatically adjust campaign status based on external signals or performance rules.
Stop losing users between Pinterest discovery and lifecycle engagement. Redbird AI syncs Braze and Pinterest Ads so your growth and retention teams work from the same playbook.