Sync marketing engagement signals from Braze into Outreach automatically, so sales teams work qualified leads with full behavioral context. Stop manually exporting user segments or copying campaign performance into spreadsheets to brief your sales team.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
When users hit engagement thresholds in Braze campaigns—like multiple email opens, link clicks, or feature adoption events—automatically add them to targeted Outreach sequences. Sales reps reach out to warm leads with full context on what content resonated, eliminating the lag between marketing qualification and sales outreach.
Surface Braze behavioral data—lifecycle stage, last campaign interaction, channel preferences, conversion events—directly in Outreach prospect profiles. Reps personalize outreach based on actual product usage and marketing touchpoints instead of guessing where prospects are in the journey.
When a prospect enters an Outreach sequence or a sales rep schedules a meeting, automatically suppress them from Braze marketing campaigns to prevent message collision. Keep customer communication coordinated across teams without manual list management or duplicate touchpoints that hurt conversion.
When deals are marked closed-lost or go cold in Outreach, automatically re-enroll those contacts into appropriate Braze nurture tracks based on lost reason, industry, or engagement history. Marketing picks up long-term relationship building while sales focuses on active pipeline.
Monitor Braze engagement events for contacts who completed Outreach sequences but didn't convert. When they open marketing emails, visit pricing pages, or trigger high-intent behaviors, notify the assigned rep in Outreach to re-initiate personalized outreach at the perfect moment.
Track time from Braze campaign engagement to Outreach sequence enrollment, first touchpoint, and meeting booked across segments, campaigns, and rep performance. Identify which marketing campaigns generate the fastest sales cycles and where handoff friction exists between teams.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Outreach with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's event streams, user attributes, and campaign structures alongside Outreach's prospect data, sequence logic, and activity tracking—so you can orchestrate workflows across marketing and sales without middleware.
Redbird maps Braze custom events, user properties, Canvas entry criteria, and segment definitions to Outreach prospect fields, sequence triggers, and task automation rules. It understands behavioral scoring models in Braze, sequence step logic in Outreach, and how to sync engagement state bidirectionally. No custom API scripts to match campaign IDs to CRM records or translate marketing lifecycle stages into sales-ready signals.
faster to sync qualified Braze leads into Outreach sequences
Redbird can pull from Braze and Outreach simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Outreach.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Outreach, or from Outreach back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any engagement event in Braze or pipeline change in Outreach—Redbird handles the context and data transformation.
Trigger when a contact enters a specific Braze Canvas, campaign, or segment based on behavioral or demographic criteria.
Detect when a user reaches defined engagement levels—multiple opens, clicks, or conversions across email, push, or in-app messages.
React when Braze captures specific user actions like feature usage, purchase events, or product milestones.
Write sales activity data, deal stage, or rep assignment from Outreach back into Braze user profiles.
Dynamically adjust Braze segment membership based on Outreach sequence status, meeting completion, or opportunity stage.
Automatically exclude contacts from Braze messaging when they're in active sales conversations tracked in Outreach.
Start workflows when a contact is enrolled in an Outreach sequence, whether manually by a rep or via automation rules.
Trigger actions when prospects schedule or attend meetings logged in Outreach, capturing sales milestone events.
Detect when deals progress through pipeline stages or are marked closed-won or closed-lost in Outreach.
Enroll qualified Braze users into targeted Outreach sequences based on campaign engagement or behavioral triggers.
Sync Braze user attributes, lifecycle stage, engagement scores, and campaign history into Outreach prospect profiles.
Generate Outreach tasks for sales reps when Braze users exhibit high-intent behaviors like repeat engagement or conversion events.
Sync Braze engagement data with Outreach sales workflows automatically. Redbird builds the integration logic, so your marketing and sales teams stay aligned without manual handoffs.