Sync Braze campaign data with Nielsen Scarborough audience insights to enrich user segments, validate targeting strategies, and measure performance against market benchmarks. Stop manually exporting campaign metrics and cross-referencing consumer behavior data across disconnected platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically match Braze user segments to Nielsen Scarborough audience profiles based on demographics, media consumption, and purchase behavior. Append market-level insights to user cohorts for smarter targeting. Validate that your campaign segments align with actual consumer patterns in target markets.
Identify high-value consumer profiles in Nielsen Scarborough based on purchase intent and media habits, then create matching audience segments in Braze for targeted campaigns. Automatically update segment criteria as Scarborough releases new market data. Launch campaigns to users who match premium buyer profiles in specific DMAs.
Export Braze campaign engagement metrics and compare them to Nielsen Scarborough audience reach and behavior data for the same demographics. Generate reports showing whether your actual engagement matches expected market patterns. Surface discrepancies between campaign performance and industry baselines for optimization.
Send granular Braze behavioral event data to Nielsen Scarborough-defined audience cohorts to validate whether predicted consumer behaviors match actual engagement. Track which Scarborough-identified segments convert best in real campaigns. Refine media planning assumptions with actual first-party performance data.
Monitor Braze campaign metrics for segments mapped to Nielsen Scarborough audience profiles and trigger alerts when engagement rates fall outside expected ranges. Automatically flag when regional campaigns underperform compared to Scarborough's market penetration data. Enable rapid adjustments to targeting or creative based on market-level context.
Automatically store Braze campaign performance data with corresponding Nielsen Scarborough market insights, demographics, and media consumption patterns. Create unified datasets that combine actual campaign results with broader consumer research. Build historical records that show how campaigns performed relative to market conditions over time.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Nielsen Scarborough with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands Braze's event streams, user attributes, and campaign structures alongside Nielsen Scarborough's audience taxonomies, market segmentation, and behavioral data schemas.
Redbird maps Braze user properties and behavioral events to Nielsen Scarborough's demographic profiles, media consumption indexes, and purchase behavior classifications. The AI understands how to match campaign segments to Scarborough audience definitions across different geographic markets and DMAs. It automatically reconciles Braze's real-time engagement metrics with Scarborough's survey-based audience measurement, handling differences in data granularity and time windows. No manual field mapping or CSV exports required.
faster audience enrichment vs manual CSV exports and lookups
Redbird can pull from Braze and Nielsen Scarborough simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Nielsen Scarborough.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Nielsen Scarborough, or from Nielsen Scarborough back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Braze or any audience update in Nielsen Scarborough.
Triggers when a Braze campaign or Canvas completes sending to a user segment.
Triggers when users enter or exit a specific Braze segment based on behavioral or attribute changes.
Triggers when a user completes a defined conversion action tracked in Braze.
Build a new audience segment in Braze based on criteria from Nielsen Scarborough profiles.
Append custom attributes to Braze user profiles with demographic or behavioral data from Scarborough.
Pull engagement, conversion, and performance data from Braze campaigns for external analysis.
Triggers when Nielsen Scarborough publishes updated audience measurement or consumer behavior data for a market.
Triggers when demographic, psychographic, or media consumption data changes for a defined audience segment.
Triggers when Nielsen Scarborough data reveals an emerging consumer segment with strong purchase intent or media engagement.
Retrieve demographic profiles, media habits, and purchase behaviors for specific markets or segments from Scarborough.
Extract reach, frequency, and penetration benchmarks from Nielsen Scarborough for campaign planning or performance comparison.
Analyze how Braze user segments align with Nielsen Scarborough audience definitions and market-level consumer profiles.
Stop manually reconciling campaign data with market research. Redbird syncs Braze and Nielsen Scarborough so your targeting, segmentation, and performance analysis happen automatically.