Sync campaign engagement data to your operational database and enrich Braze profiles with customer records — automatically. Stop writing custom ETL scripts to move engagement events into MySQL or manually importing user attributes from your application database into Braze.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically capture email opens, clicks, push interactions, and in-app events from Braze and write them to your MySQL operational database. Keep customer engagement history alongside transactional records for unified analytics and reporting.
Pull purchase history, subscription status, account tier, and custom attributes from your MySQL backend and sync them into Braze user profiles. Enable marketers to segment and personalize campaigns based on the latest operational data without engineering support.
Automatically store campaign metadata, variant performance, send volumes, and conversion metrics in your MySQL data warehouse. Build long-term reporting dashboards and track campaign effectiveness over time without relying on Braze export APIs.
Watch for new orders, subscription renewals, account upgrades, or payment failures in your MySQL transactional database and automatically trigger personalized Braze campaigns. Send abandoned cart reminders, renewal notices, or onboarding sequences based on real-time application state.
Capture email unsubscribes, channel preference updates, and consent changes from Braze and write them to your MySQL user management tables. Keep your application's source of truth in sync with marketing preferences without manual exports or delayed batch jobs.
Join Braze engagement metrics with MySQL transaction records to calculate true revenue attribution, lifetime value by campaign, and conversion rates. Automatically generate reports that show which campaigns drive actual purchases, not just clicks.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and MySQL with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze's event schemas and your MySQL table structures — so you can sync campaign data and customer records without writing transformation logic.
Redbird automatically maps Braze user attributes, event properties, and campaign metrics to your MySQL column definitions. It handles data type conversions between Braze's JSON payloads and MySQL's relational schema, resolves foreign key relationships, and maintains referential integrity. Whether you're syncing custom events to transaction logs or enriching profiles from normalized user tables, Redbird understands the structure of both systems.
faster than building custom ETL scripts between Braze and MySQL
Redbird can pull from Braze and MySQL simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or MySQL.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into MySQL, or from MySQL back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any campaign event in Braze or any table update in MySQL — Redbird handles the rest.
Trigger when a Braze campaign or Canvas message is sent to a user across any channel.
Trigger when a user completes a tracked custom event like purchase, signup, or feature activation.
Trigger when a user opts out of messaging channels or changes communication preferences.
Write custom attributes, subscription status, or behavioral data to a Braze user profile.
Add users to a Canvas journey or campaign audience based on external data conditions.
Log a custom behavioral event to a user's Braze profile with event properties and timestamp.
Trigger when a new record is added to any MySQL table, like orders, users, or subscriptions.
Trigger when an existing record is modified and meets specific criteria, like status changes.
Trigger on a recurring schedule when a custom SQL query returns matching records.
Write a new record to any MySQL table with mapped field values from Braze data.
Modify an existing MySQL record by matching on primary key or unique identifier.
Run a parameterized SQL statement to update multiple rows or perform complex operations.
Sync Braze engagement data to MySQL and enrich campaigns with operational records — without custom scripts. Connect your tools and let Redbird handle the data work.