Automatically sync campaign engagement data into product analytics and trigger lifecycle messages based on product behavior. Stop manually exporting CSV files, reconciling user IDs across systems, or building custom ETL pipelines to understand how marketing campaigns drive product adoption.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically track email opens, push clicks, and in-app message interactions as Mixpanel events with campaign metadata. Analyze how lifecycle campaigns influence product feature adoption, conversion funnels, and retention cohorts without manual data stitching.
Launch personalized email sequences or push campaigns when Mixpanel detects key behaviors like feature adoption, usage frequency thresholds, or trial conversion signals. Close the loop between product analytics insights and automated engagement without developer time.
Sync product engagement metrics, feature usage frequency, and retention cohort classifications from Mixpanel to Braze custom attributes. Enable lifecycle marketers to personalize campaigns based on actual product behavior rather than just CRM data.
Send email unsubscribes, SMS opt-outs, and messaging preference changes from Braze into Mixpanel for full-funnel analysis. Understand how communication fatigue correlates with product churn and identify optimal messaging cadence by cohort.
Combine Braze campaign delivery metrics with Mixpanel retention curves and conversion funnels automatically. Report on which lifecycle campaigns actually drive product engagement versus just email opens, delivered to Slack or email on schedule.
Monitor retention cohorts, power user segments, or trial users in Mixpanel and automatically trigger re-engagement Canvases in Braze when usage drops. Intervene proactively before churn happens rather than reacting to lost customers.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Mixpanel with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird AI understands both Braze campaign structures and Mixpanel event schemas, automatically mapping user identifiers, event properties, and custom attributes across both platforms without code.
Redbird natively understands Braze's Canvas step structure, campaign variants, and messaging channels alongside Mixpanel's event properties, user profiles, and cohort definitions. It automatically reconciles external IDs and user aliases across systems, intelligently maps campaign metadata to event properties, and handles rate limits and API pagination. No manual field mapping, no custom scripts to maintain, no data engineering tickets.
faster than building custom integration scripts between Braze and Mixpanel APIs
Redbird can pull from Braze and Mixpanel simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Mixpanel.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Mixpanel, or from Mixpanel back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any campaign event in Braze or product behavior in Mixpanel, then take action in either system or across your entire stack.
When Braze sends an email, push notification, SMS, or in-app message to a user.
When a user opens an email, clicks a link, or interacts with a push or in-app message.
When a user enters a specific step in a Braze Canvas multi-step journey.
Add or modify custom attributes on a Braze user profile based on external data.
Dynamically add users to Braze segments to trigger campaign eligibility or Canvas entry.
Send users into a specific Braze Canvas journey based on conditions from other systems.
When Mixpanel receives a specific product event like feature usage, page view, or transaction.
When a user meets criteria to join a Mixpanel retention cohort or behavioral segment.
When a user abandons a conversion funnel at a specific step tracked in Mixpanel.
Track new events in Mixpanel with custom properties from external systems like campaign data.
Enrich Mixpanel user profiles with attributes from CRM, marketing, or support tools.
Dynamically manage Mixpanel cohort membership based on cross-platform behavioral signals.
Stop choosing between campaign engagement metrics and product analytics. Connect Braze and Mixpanel with Redbird AI to automatically sync data, trigger campaigns from product behavior, and measure true marketing impact on retention and activation.