Sync Braze engagement segments to Meta Ads custom audiences automatically, send conversion events back to optimize campaigns, and unify attribution across your lifecycle and paid channels. Stop manually exporting CSVs or building custom ETL pipelines between your CRM and ad platform.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push users who meet specific engagement thresholds in Braze—like email opens, purchase behavior, or app activity—into Meta custom audiences for retargeting. Keep your paid social audiences synchronized with lifecycle behavior without manual exports or stale audience lists.
Flow Meta Ads conversion data—purchases, registrations, add-to-cart events—back into Braze user profiles as custom attributes or events. Enable your lifecycle marketing team to trigger campaigns based on paid social interactions and build comprehensive customer journey views.
Automatically create and sync suppression audiences to Meta Ads when users advance to certain lifecycle stages in Braze—like completed onboarding, subscription renewal, or high-value customer status. Reduce wasted spend on users who no longer need acquisition messaging.
Append Meta campaign names, ad set IDs, and engagement metrics to Braze user profiles automatically. Give your CRM and lifecycle teams visibility into which paid social campaigns drove each user acquisition, enabling better segmentation and campaign personalization.
Pull Meta spend and conversion data alongside Braze customer value metrics—total purchases, retention cohorts, LTV calculations—into automated reports. Calculate true customer acquisition payback periods and ROAS that accounts for downstream lifecycle value, not just first conversion.
Monitor for discrepancies between Meta-reported conversions and corresponding Braze user events or attributes. Get notified when tracking breaks, pixel fires inconsistently, or integration data flows fail—catching attribution gaps before they skew campaign optimization.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Meta Ads with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's user event schemas and behavioral attributes alongside Meta's audience formats, conversion APIs, and campaign structures—no middleware or custom field mapping required.
Redbird automatically maps Braze Canvas events, segment memberships, and custom attributes to Meta custom audience formats and conversion event parameters. The platform understands Braze user_id matching to Meta hashed identifiers, reconciles campaign UTM parameters with Braze attribution fields, and handles incremental audience updates without full re-uploads. When schemas change—new Braze custom events, updated Meta catalog feeds—Redbird adapts without breaking workflows.
faster than building custom API integrations between Braze and Meta
Redbird can pull from Braze and Meta Ads simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Meta Ads.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Meta Ads, or from Meta Ads back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start from any Braze engagement event or Meta campaign activity—Redbird handles the rest across both platforms.
Trigger when a user enters a specific Braze Canvas journey or campaign variant.
Detect when users join or leave a Braze segment based on behavioral or attribute criteria.
Fire when Braze receives a specific custom event like purchase, subscription_renewed, or feature_activated.
Write new values to Braze user profile fields like ad_source, campaign_id, or acquisition_channel.
Create Braze custom events from external data sources like ad_clicked or conversion_attributed.
Programmatically add users to Braze segments based on external criteria or third-party data.
Trigger when Meta tracks a conversion event like Purchase, CompleteRegistration, or AddToCart.
Detect when a Meta campaign or ad set crosses a defined spend limit within a timeframe.
Fire when Meta's review system rejects ad creative or flags policy violations.
Add or remove users from Meta custom audiences using hashed email, phone, or mobile advertiser IDs.
Post server-side conversion events to Meta with custom parameters, values, and attribution windows.
Automatically stop Meta campaigns or ad sets based on performance thresholds or external triggers.
Join growth and lifecycle marketing teams using Redbird to sync Braze engagement data with Meta campaigns—no engineering backlog, no stale audiences, no broken attribution.