Sync behavioral engagement data from Braze to Marketo and lead lifecycle data back — automatically. Stop manually exporting CSVs, building fragile API scripts, or reconciling campaign performance across your B2C and B2B platforms.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically push email opens, clicks, push interactions, and in-app events from Braze into Marketo as custom activities. Surface B2C product engagement in your B2B nurture scoring models without manual uploads or middleware.
Flow lead scoring changes, lifecycle stage transitions, and engagement tier updates from Marketo into Braze custom attributes. Personalize consumer messaging based on B2B qualification status and account readiness signals.
When users complete key conversion events in Braze campaigns, automatically add them to corresponding Marketo programs with correct acquisition details. Unify touchpoint attribution across your B2C engagement and B2B pipeline reporting.
Trigger real-time audience updates in Braze when leads hit MQL status, join target account lists, or enter buying committee segments in Marketo. Launch personalized B2C campaigns based on B2B intent signals without platform-hopping.
Combine Braze message send data, engagement metrics, and retention curves with Marketo program performance, pipeline contribution, and revenue attribution. Build executive dashboards that show complete customer journey impact without stitching spreadsheets.
Capture Braze campaign IDs, Canvas flow names, experiment variants, and audience segment criteria as Marketo custom fields. Maintain full campaign context for leads who transition from product-led to sales-led motions.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Marketo with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's event-driven customer engagement architecture and Marketo's lead-centric demand generation model — no schema mapping or API documentation diving required.
Redbird natively understands Braze custom events, user attributes, Canvas step analytics, and campaign tags alongside Marketo lead fields, program statuses, success criteria, and revenue cycle models. Map behavioral engagement patterns to lead scoring logic automatically. Translate Braze segments into Marketo smart lists without custom field gymnastics. Our AI handles nested event properties, timestamp conversions, and multi-touch attribution flows so you don't build brittle middleware.
faster than building custom integrations between Braze and Marketo APIs
Redbird can pull from Braze and Marketo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Marketo.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Marketo, or from Marketo back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Braze campaign event or Marketo lead activity — Redbird orchestrates the rest across both platforms.
Triggers when a Braze email, push, SMS, or in-app message is sent to a user.
Triggers when a user completes a specific step in a Braze Canvas flow.
Triggers when users log specific behavioral events tracked in Braze.
Set or modify custom attributes on Braze user profiles based on external data.
Dynamically add users to Braze segments for campaign targeting.
Record custom events on user profiles to trigger Canvas flows or campaign eligibility.
Triggers when a Marketo lead's behavioral or demographic score crosses a threshold.
Triggers when a lead transitions between stages like MQL, SAL, or Opportunity.
Triggers when a lead is added to a Marketo program with a specific status.
Add new leads to Marketo or update existing lead fields with current data.
Update a lead's membership status within a Marketo program for attribution tracking.
Enroll leads in Marketo smart campaigns to trigger nurture flows or alerts.
See how Redbird syncs Braze and Marketo in minutes — no API docs, no custom middleware, no data engineering backlog. Start automating cross-platform workflows today.