Redbird AI syncs campaign performance and engagement data from Braze into Looker automatically. Stop exporting CSVs, manually joining event tables, or building fragile ETL pipelines to understand how your lifecycle marketing drives retention and revenue.
Redbird gives your team ready-to-run workflows — just connect your accounts and go.
Automatically pull send volumes, open rates, click rates, and conversion metrics from Braze campaigns into Looker. Keep executive dashboards updated with real-time lifecycle marketing performance without manual data pulls or stale CSVs.
Stream user-level engagement events from Braze into your data warehouse and surface them through Looker's semantic layer. Analyze how email, push, and in-app messaging correlate with retention curves, lifetime value, and churn risk across cohorts.
Push high-value segments, predictive scores, or behavioral flags calculated in Looker back into Braze as custom attributes. Enable marketers to target based on warehouse-derived insights like propensity models, product usage intensity, or cross-sell opportunities.
Monitor key Braze campaign KPIs through Looker and trigger notifications when send volumes drop, unsubscribe rates spike, or conversion rates deviate from benchmarks. Catch deliverability issues or campaign errors before they impact revenue.
Automatically capture campaign configurations, variant details, and audience sizes from Braze into your data warehouse. Build year-over-year trend reports in Looker showing how messaging strategy, frequency, and personalization have evolved.
When Looker identifies users exhibiting churn signals or activation milestones in product analytics, automatically enroll them in targeted Braze canvases. Close the loop between data insights and automated engagement without engineering bottlenecks.
No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.
Authorize Braze and Looker with OAuth or API credentials. Redbird never stores your data — it just passes through.
Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.
Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.
Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.
Redbird understands both Braze's campaign orchestration data model and Looker's LookML semantic layer, so your marketing and analytics teams can work from a single source of truth.
Redbird maps Braze campaign objects, canvas steps, user behavior events, and custom attributes to your Looker models automatically. It understands how Braze's nested event payloads relate to your warehouse schema, ensuring send events, conversion goals, and message variants flow into the right LookML dimensions and measures. No manual field mapping or constant maintenance when campaign structures change.
faster than building custom Braze-to-warehouse ETL and Looker transformations
Redbird can pull from Braze and Looker simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.
Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Looker.
SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.
Push data from Braze into Looker, or from Looker back into Braze. Resolve conflicts with configurable merge rules.
Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.
Start automations from any Braze campaign event or Looker query result, and take action across both platforms instantly.
Fires when a Braze campaign or canvas sends to users, including variant and audience metadata.
Triggers when users meet or no longer meet segment criteria in Braze.
Fires when a user completes a primary or secondary conversion goal tied to a campaign.
Write calculated fields, scores, or segment flags from Looker back to Braze user profiles.
Enroll users in a Braze canvas based on conditions detected in Looker analytics.
Organize Braze campaigns programmatically using taxonomy derived from Looker reporting.
Fires when a scheduled Looker report or dashboard refresh completes with new data.
Triggers when a Looker alert detects metric anomalies or values outside defined ranges.
Fires when a saved Looker Explore query identifies users or events matching specific criteria.
Push Braze performance data into derived tables or custom dimensions in your Looker model.
Automatically build or update Looker dashboards segmented by Braze campaign exposure.
Dynamically adjust filters or variables in Looker models based on Braze campaign metadata changes.
See how Redbird AI syncs Braze and Looker in minutes. Stop wrestling with Currents exports, transformation pipelines, and manual dashboard updates—let AI handle the data work.