Connect Braze and Klaviyo with AI

Sync customer engagement data between your enterprise lifecycle platform and e-commerce marketing stack. Stop manually exporting campaign metrics, reconciling audience segments across systems, or rebuilding suppression lists in multiple tools.

No code required
Live in minutes
SOC 2 Type II

What you can automate today

Redbird gives your team ready-to-run workflows — just connect your accounts and go.

Sync Braze unsubscribe and suppression events to Klaviyo subscription status

When users unsubscribe or are suppressed in Braze campaigns, automatically update their subscription status in Klaviyo. Ensure compliance across both platforms without manual list exports or CSV uploads.

Mirror Klaviyo purchase segments into Braze for mobile push targeting

Sync high-value customer segments built on Klaviyo purchase data into Braze for mobile app engagement campaigns. Keep behavioral cohorts synchronized so mobile push campaigns target the same audiences as email flows.

Route Braze campaign performance metrics into Klaviyo for unified revenue reporting

Pull Braze push notification and in-app message engagement data into Klaviyo for consolidated channel performance views. Compare mobile messaging ROI alongside email and SMS revenue attribution without switching platforms.

Enrich Braze profiles with Klaviyo predicted purchase timing and CLV scores

Sync Klaviyo's e-commerce behavioral predictions back to Braze user profiles. Enable mobile lifecycle campaigns that leverage purchase propensity and customer lifetime value calculated from transaction history.

Automatically suppress Klaviyo subscribers who converted through Braze mobile campaigns

When users complete a purchase via Braze push or in-app message, instantly update their flow status in Klaviyo to prevent duplicate promotions. Coordinate cross-channel campaign logic based on real-time conversion events.

Alert marketing ops when Braze and Klaviyo audience sizes diverge beyond threshold

Monitor segment membership counts across both platforms and flag when discrepancies exceed acceptable variance. Catch sync issues, integration breaks, or data quality problems before campaigns launch to mismatched audiences.

Live in four steps

No engineers, no pipelines to maintain. Redbird handles the connectivity — you focus on the outcome.

01

Connect your accounts

Authorize Braze and Klaviyo with OAuth or API credentials. Redbird never stores your data — it just passes through.

02

Describe what you want

Tell Redbird what to do in plain language — no SQL, no code, no configuration files required.

03

Review and activate

Redbird shows you exactly what it will do before running anything. Approve the workflow, set a schedule, and switch it on.

04

Let it run — and iterate

Workflows run on your schedule or on triggers. Every run is logged. Adjust with natural language at any time.

Built for data-driven teams

Redbird understands both Braze's event-driven user attributes and messaging schemas alongside Klaviyo's e-commerce profile structure and flow logic — no manual field mapping required.

AI that reads both platforms' data models

Redbird automatically recognizes Braze custom events, Canvas entry properties, and subscription group structures. It maps them intelligently to Klaviyo's profile properties, flow triggers, and list membership without hardcoded connectors. When you sync behavioral cohorts or suppression states, the AI handles schema differences between enterprise user event streams and e-commerce customer profiles. Updates propagate bidirectionally with full context about messaging history, purchase behavior, and engagement lifecycle stage.

Braze custom event properties
Klaviyo flow trigger conditions
Subscription group mappings
Purchase event schemas
10×

faster than building custom middleware between Braze webhooks and Klaviyo API endpoints

No need to write transformation logic for divergent event schemas or maintain separate sync scripts for profile attributes, subscription states, and campaign engagement data

Auto-generated reports

Redbird can pull from Braze and Klaviyo simultaneously, merge the results, and format a polished report — sent on a schedule or on demand.

Trigger-based alerts

Set conditions in natural language. Get notified in Slack or email the moment a threshold is crossed in either Braze or Klaviyo.

Enterprise-grade security

SOC 2 Type II certified. Data flows encrypted in transit and at rest. Fine-grained permission controls with full audit logs.

Bidirectional sync

Push data from Braze into Klaviyo, or from Klaviyo back into Braze. Resolve conflicts with configurable merge rules.

Full audit trail

Every workflow run is logged — what ran, what changed, and why. Replay or revert any individual step at any time.

Triggers & actions for every team

Start automations from any campaign event, user behavior change, or segment update in either Braze or Klaviyo.

Braze
Triggers & Actions
Trigger

User enters or exits Canvas

Trigger when a user begins or completes a Braze Canvas journey or meets exit criteria.

Trigger

Subscription group status changes

Fire when a user subscribes, unsubscribes, or is marked as suppressed in any Braze subscription group.

Trigger

Campaign or Canvas performance threshold met

Detect when send volume, conversion rate, or engagement metrics cross defined thresholds.

Action

Update custom user attributes

Write new values to Braze user profile fields or nested custom attribute objects.

Action

Add or remove users from segment

Modify segment membership directly or update attributes that control segment filter logic.

Action

Log custom event with properties

Record new behavioral events in Braze with structured property data for downstream Canvas triggering.

Klaviyo
Triggers & Actions
Trigger

Profile enters or exits flow

Trigger when a contact starts or completes any Klaviyo automated flow sequence.

Trigger

Placed order or refund issued

Fire on e-commerce transaction events including order placement, fulfillment, or refund activity.

Trigger

List or segment membership changes

Detect when profiles are added to or removed from Klaviyo lists or meet dynamic segment criteria.

Action

Update profile properties

Write custom property values to Klaviyo profiles including predicted metrics or engagement scores.

Action

Subscribe or suppress from list

Modify email or SMS subscription status and manage suppression across Klaviyo lists.

Action

Track custom event

Log behavioral events in Klaviyo with metric properties to trigger flows or build segments.

Braze
+
Klaviyo

Ready to connect your stack?

Sync customer engagement data between Braze and Klaviyo without building custom integrations. Keep suppression lists, behavioral segments, and campaign performance metrics synchronized across your marketing stack.

Get started → Book a demo